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Honda Set to Unveil Insight Hybrid in Detroit

Insight will look like and compete with the Toyota Prius

 |  Dec 31 2008, 4:49 PM

Honda_Insight.jpgInsight_Concept_101.jpg

Honda already makes a Civic Hybrid, but Toyota has a stranglehold on the Hybrid market do to the clever idea of building the Prius as a standalone platform. Named the “greenest automaker” by the Union of Concerned Scientists in 2007 for the fourth straight year, Honda is eager to make sure the world sees it as an environmentally responsible company. Enter, the Insight Hybrid, set to debut at the 2009 North American International Auto Show (NAIAS) in Detroit.

Obviously, Honda is also interested in selling more cars and the Insight Hybrid might just do the trick. Annual sales are expected to be as high as 200,000 units with 100,000 Insight Hybrids being sold in the U.S.

We expect the Insight Hybrid to use a 1.3-liter gasoline engine paired to an electric motor. Honda says it will also use the company’s new and interactive Ecological Drive Assist (Eco Assist) System.

Honda Insight Hybrid Concept:

Insight_Concept_102.jpgInsight_Concept_103.jpgInsight_Concept_104.jpgInsight_Concept_105.jpg

Official release after the jump:

2009 Honda Insight Hybrid to Make World Debut at
the North American International Auto Show

TORRANCE, Calif., Dec. 3, 2008 – The all-new 2009 Honda Insight hybrid will make its world debut in January at the North American International Auto Show in Detroit. The five-passenger, five-door Insight will go on sale in the spring of 2009.
The Insight is expected to have annual global sales of 200,000 units per year – approximately 100,000 in North America – and will utilize a new interactive, driver-focused fuel economy enhancement technology named the Ecological Drive Assist System (Eco Assist).
A leader in the development of cleaner, more fuel-efficient mobility products, Honda introduced to market the first mass produced low-emission gasoline vehicles; America’s first commercially produced gas-electric hybrid car and the world’s first EPA-certified hydrogen fuel-cell vehicle, the FCX. In 2007, Honda was named “greenest automaker” by the Union of Concerned Scientists for the fourth straight time.