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Jaguar #1 in Sales Satisfaction, says J.D. Power

Reclaiming the top spot for 2008, Jaguar now holds the title for four of the past five years

 |  Dec 31 2008, 11:18 AM

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Jaguar has once again been awarded the top spot in the J.D. Power & Associates Sales Satisfaction Index (SSI) Study. After missing out for 2007, Jaguar’s return to the top of the list is the company’s fourth first-pace ranking in the past five years.

The Study, which has been run by J.D. Power for the past 22 years, is based on responses from 35,805 new-vehicle buyers who registered their vehicles in May 2008. The survey is based on five factors: the dealership facility, the sales staff, the paperwork and finance process, the delivery process and the vehicle price.

For 2008 Jaguar also placed first in the J.D. Power & Associates Customer Service Index (CSI) Study for the second year in a row.

Official release after the jump:

JAGUAR RECLAIMS THE #1 RANKING IN

J.D. POWER AND ASSOCIATES 2008 SALES SATISFACTION INDEX (SSI) STUDYSM

IRVINE, Calif., November 19, 2008 – Reaffirming its reputation as an automotive leader in sales satisfaction in the U.S., Jaguar North America is proud to announce its number one ranking in the J.D. Power and Associates 2008 Sales Satisfaction Index (SSI) Study.

Jaguar has established the sales satisfaction benchmark in four of the past five years and in 2008 achieved an industry leading score of 907, a 14 point improvement from 2007.

“I am delighted that Jaguar has reclaimed the number one ranking in the J.D. Power and Associates 2008 Sales Satisfaction Index Study,” said Mike O’Driscoll, managing director of Jaguar Cars. “Our simultaneous number one ranking in J.D. Power and Associates Customer Satisfaction Index and Sales Satisfaction Index studies reflects the dedication that everyone at Jaguar shares in delivering outstanding customer service.”

“To set the benchmark for four of the past five years in the J.D. Power and Associates Sales Satisfaction Index (SSI) Study and to rank number one for two consecutive years in the J.D. Power and Associates Customer Service Index (CSI) Study reaffirms the passion of our employees and reflects the tremendous standards that our dealers consistently achieve,” comments Gary Temple, president Jaguar Land Rover North America, LLC.

The Study, now in its 22nd year, is a comprehensive analysis of the new-vehicle purchase experience and is based on responses from 35,805 new-vehicle buyers who registered their vehicles in May 2008. Overall customer satisfaction is measured based on five factors: dealership facility, salesperson, paperwork/finance process, delivery process and vehicle price.