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Hyundai is spending some big bucks to kick off 2009 by advertising during the 43rd Superbowl. The commercial will feature a vehicle that Hyundai hopes will transform how people think about the Korean car manufacturer.
Motor Trend magazine was invited along to see the filming of the commercial and they have been kind enough to share their footage with us. Titled “Epic Lap” the video features pro racer Rhys Millen hammering on the Hyundai Genesis Coupe at Road Atlanta. Apparently the shoot required 50 laps of the famous race track at blistering speeds.
Millen, a former rally car racer and current competitor in the Formula D drift series certainly shows off his drifting technique in the rear-drive Genesis Coupe.
If you watch closely you can see that Hyundai employed some high-powered chase cars to keep up with the 310hp V6 Genesis Coupe, including a Porsche Cayenne and a Mitsubishi EVO.
[Source: Motor Trend]

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Awesome video! I’ve been watching and researching this car for the last few months, it looks like it will be a very nice and affordable sports car. I saw some production pictures of the actual coupe on one of the better Genesis forums that may be of interest to you. They showed some different angles than what was in the video.
http://genesisforums.org/hyundai-genesis-sedan-coupe-pictures-photochops/450-super-bowl-production-still-photo-teasers.html
January 22nd, 2009 at 1:46 pm