Chrysler to Can Three Models: But Which Three?

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Chrysler to Can Three Models: But Which Three?

UPDATE: Since posting this article Chrysler has announced that the three vehicles slated for elimination are the Chrysler PT Cruiser,  Chrysler Aspen and Dodge Durango – all three of which the company had already announced were doomed. Feel free to read our exercise in creative writing/wishful thinking anyway.

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When Chrysler announced yesterday in its Viability Plan submitted to the U.S. Treasury that it would reduce its workforce by  3,000 jobs and eliminate three vehicles from its lineup they didn’t mention which models would get the axe.

Not prepared to wait and find out, we’ve gone over the sales numbers and the recent reports from Chrysler to come up with a short list of models that have the best chance of being canned. And then we’ll choose our top three dead-pool picks.

For starters, Chrysler currently sells a total of 27 vehicles: 7 Chrysler models, 13 Dodge models (if you list all the Rams as one), and 7 Jeep models.

From the list we can already eliminate the PT Cruiser, Aspen, Aspen Hybrid, Durango and Magnum because all of those models have already been slated for the history books. So now we have just 22 models.

The Viper can also be eliminated fro the list because Chrysler has continuously announced that it wants to sell the brand and is currently in talks to do just that.

Based on the fact that both the Chrysler 300C and the Jeep Grand Cherokee appeared in Chrysler’s Viability Plan, we can assume these models are safe. And considering the Charger shares the same platform as the 300C and actually suffered only an 18 percent loss in sales versus the 300C’s 48 percent decline, we can’t see Chrysler eliminating that model either.

Now we’re down to 18.

Other keepers are sure to be the Ram and the Dakota, which despite a 49 percent drop in sales for 2008 is a necessary vehicle in the Dodge lineup. The Sprinter commercial truck is also a necessity. Also safe are both minivans, the Chrysler Town and Country and the Dodge Grand Caravan.

The Jeep lineup continues to be cluttered but on the whole it does very well and with the Wrangler listed as Jeep’s top seller, we can’t see Chrysler cut it or the Wrangler Unlimited from the list.

All of a sudden, we’re down to 11.

Some other simple eliminations from our list would include any brand new platforms and any compact crossover-type vehicles that are most popular right now. That being said the new Challenger and Journey are keepers. The Caliber is also likely to stay as it is essentially the Chrysler brand’s entry level vehicle.

Naturally we’d say the Nitro and Liberty are safe, but rumors have already surfaced that Chrysler plans to axe one of the two vehicles – likely the poorly selling Nitro.

And there you have it.. one of the three in Chrysler’s dead-pool. But we still have six vehicles to go.  For the record, they are: the Chrysler Sebring, Chrysler Sebring Convertible, Dodge Avenger, Jeep Commander, Jeep Compass and Jeep Patriot.

Shockingly this short list of potential vehicles-to-be-cut includes both the Chrysler Sebring and Dodge Avenger. The fact that they are high volume vehicles and mid-sized sedans should put them out of harm’s way. Then again, they are terrible. We’ll say they’re safe for now though. As for the Sebring Convertible, well, nobody needs a convertible and in this economic climate needs certainly outweigh wants, and so it’s a definite candidate for elimination.

Our remaining three vehicles to discuss are the Jeep Commander, Compass and Patriot, three similar SUVs (especially the Compass and Patriot). And while the redundancy does seem to put either the Compass or Patriot up on the chopping block, the Commander is our dead-pool pick considering it’s sales decline of 56 percent from last year.

So there you have it, our list of the most likely three vehicles to be eliminated from the Chrysler family are:

Dodge Nitro

DG009_001NT.jpg

Chrysler Sebring Convertible

CH009_002SE.jpg

Jeep Commander

JP009_001CM.jpg Official Chrysler 2008 sales figures afte the jump:

Chrysler LLC U.S. Sales Summary Thru December 2008 Month Sales     Vol %           Sales CYTD     Vol % Model     Curr Yr     Pr Yr     Change     Curr Yr     Pr Yr     Change Sebring     3,572     9,274     -61%     71,663     93,130     -23% 300     3,707     9,950     -63%     62,352     120,636     -48% Crossfire     110     180     -39%     2,021     8,774     -77% PT Cruiser     1,823     9,738     -81%     50,910     99,585     -49% Aspen     1,515     3,022     -50%     22,254     28,788     -23% Pacifica     574     2,009     -71%     7,345     53,947     -86% Town & Country     8,152     14,211     -43%     118,563     138,151     -14% CHRYSLER BRAND     19,453     48,384     -60%     335,108     543,011     -38% Compass     1,225     3,295     -63%     25,349     39,491     -36% Patriot     2,597     4,987     -48%     55,654     40,434     38% Wrangler     7,048     9,007     -22%     84,615     119,243     -29% Liberty     4,529     9,941     -54%     66,911     92,105     -27% Grand Cherokee     5,504     11,753     -53%     73,678     120,937     -39% Commander     2,188     5,821     -62%     27,694     63,027     -56% JEEP BRAND     23,091     44,804     -48%     333,901     475,237     -30% Caliber     2,896     8,851     -67%     84,158     101,079     -17% Avenger     2,050     8,146     -75%     61,963     83,804     -26% Charger     5,414     11,115     -51%     97,367     119,289     -18% Challenger     2,602     0     0%     17,423     0     0% Viper     152     46     230%     1,172     435     169% Magnum     31     2,278     -99%     6,912     30,256     -77% Dakota     1,701     2,873     -41%     26,044     50,702     -49% Ram P/U     16,618     32,118     -48%     245,840     358,295     -31% Journey     4,275     109     3822%     47,097     109     43108% Caravan     6,927     21,217     -67%     123,749     176,041     -30% Durango     1,435     2,480     -42%     21,420     45,503     -53% Nitro     2,036     7,350     -72%     36,368     74,825     -51% Sprinter     1,132     1,652     -31%     14,600     16,586     -12% DODGE BRAND     47,269     98,235     -52%     784,113     1,058,402     -26%

TOTAL CHRYSLER LLC     89,813     191,423     -53%     1,453,122     2,076,650     -30%

TOTAL CAR     20,535     50,273     -59%     406,125     569,859     -29% TOTAL TRUCK     69,278     141,150     -51%     1,046,997     1,506,791     -31% Selling Days     26     26           308     307

  • Enrique Favila

    That would be a shame because all 3 are good looking cars. though I really thought the PT was in that list.

    Hopefully will see the Journey as a top seller for the coming months.

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