Home / Auto News / News article: Fisker Automotive Runs Karma Plug-In Hybrid Ads During Academy Awards Preview on KTLA - AutoGuide.com News
 |  Feb 24 2009, 10:39 AM

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Fisker Automotive made a bold statement at the Academy Awards by running two 60-second commercials during the preview show to the awards ceremony. The commercials feature the upcoming Fisker Karma, a luxury plug-in hybrid that will be for sale later this year, and ran on the local KTLA station. We have a sample of one of the commercials above.

The production Karma, has been developed with Quantum Technologies and boasts a plug-in Hybrid system that allows drivers to drive 50 miles on a single charge. Once the battery power runs out, the gasoline engine will kick in and the car will operate like a conventional hybrid.

Because of this innovative system, Fisker says that owners who drive less than 50 miles per day will achieve a yearly average fuel economy of 100 mpg.

The Karma will be powered by a GM-sourced 2.4-liter Ecotec engine that has been updated with direct injection technology. The engine alone makes 260hp and when combined with the two electric motors will make 408hp. Fisker claims this is enough for a 0-60 mph time of 5.8 seconds. Top speed is rated at a respectable 125 mph.

The stunning looking (both inside and out) Karma S will be priced at $87,900.

Impressively, Fisker has arranged for the Karma S to be produced at the Valmet Automotive plant, a state-of-the-art facility where the Porsche Boxster and Cayman are manufactured.

For more on the Karma, see the Fisker Automotive website here:

www.fiskerautomotive.com