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Think you’re already seen this one? Well you have… sort of.
With the first Genesis Coupe commercial, featuring the music of Billy Corgan of Smashing Pumpkins fame, airing during the Super Bowl, Hyundai continued its marketing onslaught by airing another custom commercial during the Academy Awards. This time, however, the artist of choice was cellist Yo-Yo Ma.
We think it worked out pretty nicely.