Home / Auto News / News article: MazdaSpeed3 and Mazda3 i-stop to be Unveiled at Geneva Auto Show - AutoGuide.com News
 |  Feb 03 2009, 11:21 AM

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Mazda has crushed speculation that there may not be a new version of the MazdaSpeed3 by announcing that the new performance version of the popular Mazda3 5-door hatchback will be unveiled at the Geneva Auto Show in March.

The 2010 model will continue to use the 2.3-liter direct injection and turbocharged four-cylinder engine although power should receive a mild increase.

The Mazdaspeed3 is sold in Japan as the MPS Axela and in Europe as the MAZDA3 MPS.

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Sharing the press conference in Geneva will be the Mazda3 i-stop, which features a new technology paired to the Mazda3′s 2.0 DISI (Direct Injection Spark Ignition) engine for a 12 percent reduction in fuel-consumption.

We’ll be sure to bring you more info and photos from the show floor in Geneva starting March 3rd.

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Official release after the jump:


Mazda Motor Corporation will debut two new
models of the all-new Mazda3 (known as Mazda Axela in Japan) product
range at the 2009 Geneva International Motor Show from March 3 through
15, 2009. The world premiere of the Mazda3 with i-stop, Mazda’s advanced
fuel-saving start-stop system, will be shared with the all-new Mazda3 MPS,
Mazda3’s high performance flagship model. The Mazda3 MPS (Mazdaspeed
Axela, Mazdaspeed3) now features improved fuel economy and emissions
that satisfy Euro Stage 5.

Mazda3 i-stop
The Mazda3 is one of Mazda’s core products, with more than two million units
of the first generation produced. The design of the new model has a bolder
and more dynamic stance; it is agile and confidence-inspiring, enhancing the
sense of oneness between the driver and car. It also has high environmental
and safety performance levels, exemplifying Mazda’s Sustainable Zoom-Zoom
long-term vision to provide cars that are eco-friendly and safe while still being fun
to drive.

The Mazda3 with i-stop embodies Sustainable Zoom-Zoom and adds a new
eco-friendly option to the lineup. It features the i-stop system in combination
with the MZR 2.0 DISI (Direct Injection Spark Ignition) engine. Together,
these two Mazda proprietary technologies help the new model achieve
approximately 12 percent lower fuel consumption (urban cycle) than the
current European Mazda3. By providing great driving performance as well as
top-class fuel economy, the Mazda3 with i-stop is a different type of eco-car
that will exceed customer expectations.

Mazda3 MPS
The Mazda3 MPS sport compact pushes Mazda design further and its
exciting driving performance perfectly represents Mazda’s Zoom-Zoom spirit.
Carrying forward the MZR 2.3 DISI Turbo engine, Mazda3 MPS builds on the
popularity and recognition of the previous model. It evolves the driving
experience to an entirely new level of quality and pleasure with its emotional
design and exhilarating performance.

The all-new Mazda3 Program Manager, Yoshiyuki Maeda, says, “These two
models add extra value to an all-new Mazda3 lineup that has already shown
strong appeal. The new Mazda3 series takes a significant step ahead in both
the realms of driving performance and environmental technology to lead the
way toward a new generation of motoring.”

  • Steve

    oh, look, its still effin ugly… sigh..

  • David

    Sorry Steve, I don’t think you effin know what you are talking about. The car looks great although, it could have been more revamped.

  • Thoth

    I own a 2008 speed3 and it is hot in my town and the new one looks just as good.