New Dodge Incentive: Buy a Ram, Get a HEMI

New Dodge Incentive: Buy a Ram, Get a HEMI

Despite the tough economic times, Dodge is currently celebrating the success of its new 2009 Ram – and the company intends to keep the ball rolling with a great new incentive.

In the month of February the Ram posted it’s best result in the truck market with a share of the pie totaling 20 percent. On the back of this news, Chrysler has declared March “Truck Month” and to celebrate the company is offering the 5.7-liter HEMI V8 engine as a no charge option on Ram 1500 models (Yup, Christmas just came early for horsepower lovers).

Dodge’s revised HEMI V8 makes 390hp and 407-ft-lbs of torque and now gets improved fuel economy thanks to a more advanced MDS (multi-displacement system) setup that allows for four of the cylinders too be shut off when not required.

The no charge HEMI option is a value of $1,200. (Current MSRP on a 2009 Dodge Dodge Ram 1500 is $22,170 including a $900 destination fee).

The all-new 2009 Dodge Ram has won 13 prestigious awards including: MotorWeek “Best Pickup Truck,” Cars.com “Work Truck of the Year,” ICOTY “2009 International Truck of the Year” and Edmunds.com “Editors Most Wanted 2009.” Recently it also beat out the F-150 to be named Car & Driver‘s top choice for a full-sized pickup.

We’re not sure if Dodge’s new incentive was created to move a backlog of the more powerful, more expensive and thirsty HEMI V8s, or if this move is a ploy to grab the interest of shoppers looking at F150s or Silverados. Either way, for some it will be a silver lining to the ever-present dark clouds.

For more on the 2009 Dodge Ram, see our review here:

2009 Dodge Ram Review