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Aston Martin One-77 Wins Prestigious Concorso d’Eleganza Design Award at Villa d’Este

First completed vehicle makes debut at world-renowned concours in Italy

 |  Apr 27 2009, 11:24 PM

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Aston Martin unveiled a completed version of its One-77 supercar at the Concorso d’Eleganza Villa d’Este over the weekend and those lucky enough to be there were not disappointed. The car was entered into the design contest for concept cars and prototypes and it easily took the top prize, the Concorso d’Eleganza Design Award, with more than 30 percent of the total votes.

“Embodying everything Aston Martin stands for; the One-77 has proven itself as the most desirable automotive art form at its premiere today,” said Aston CEO Dr. Ulrich Bez. “We have achieved a new level of design and craftsmanship which has been clearly recognised by the public here in the homeland of design at Villa d’Este.”

Aston’s Design Director, Marek Reichman was equally enthusiastic, proclaiming that, “To win this award at its first showing is a testament to the Aston Martin team and the original concept. Winning here today has proven One-77 as a benchmark in automotive design.”

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As this was the first time the One-77 was show in full, it also marked the first time the hand-crafted interior had been seen by anyone outside the company.

GALLERY: Aston Martin One-77

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Official release after the jump:

 

Gaydon, Warwickshire 26 April 2009. At its world debut this weekend, the Aston Martin One-77 has won the Concorso d’Eleganza Design Award for Concept Cars and Prototypes on the shores of Lake Como, Italy.

Following the Geneva Auto Salon in March, where the technical illustration was first shown, the rolling chassis has since been completed by hand into the first car presented at Villa d’Este this weekend.

At its first public unveiling in the perfect setting of the Grand Hotel Villa d’Este, the first complete One-77 was on show. Visiting public were invited to cast their vote for the best concept and prototype. Among eight entries from around the world, the Aston Martin One-77 was voted the best in class, eclipsing the competition with more than 30% of the total votes.

Admiring crowds viewed One-77 in its entirety for the first time. The car was showcased complete with running powertrain and the never seen before, fully hand-crafted interior.

Aston Martin Chief Executive, Dr Ulrich Bez said: “Embodying everything Aston Martin stands for; the One-77 has proven itself as the most desirable automotive art form at its premiere today.

“We have achieved a new level of design and craftsmanship which has been clearly recognised by the public here in the homeland of design at Villa d’Este.”

Aston Martin Design Director, Marek Reichman said: “To win this award at its first showing is a testament to the Aston Martin team and the original concept. Winning here today has proven One-77 as a benchmark in automotive design.”

  • Rick Comfort

    It looks fast just sitting still!
    Nice to see some press on cars other than Ferrari, Maserati and Porsche! So much cleaner lookiing than the CLK Black and SLR!