Home / Auto News / News article: General Motors to Eliminate Pontiac Brand on Monday - AutoGuide.com News
 |  Apr 24 2009, 9:53 AM

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As the saying goes, “It’s all over but the crying.” Edmunds is reporting that its source inside General Motors has let slip that the Pontiac brand will officially be eliminated. The announcement is expected to be made next Monday as a part of a more thorough reorganization of the struggling automaker.

General Motors PR rep Tom Wilkinson told Edmunds that he could not share any information but that media should keep an eye on the company’s news website for updates.

Rumors have circulate since the initial stages of GM’s viability plan that both Pontiac and GMC would be cut and it looks like the Pontiac rumors may finally be true – despite GM’s continued insistence that the brand is safe.

Pontiac is well-known as the most exciting of GM’s brands with cars like the GTO, Firebird, Grand Prix (GTP) and now the G8 achieving iconic status.

The loss of the brand might be a necessary evil for General Motors but it could also come back to haunt them if another manufacturer purchased the name.

[Source: Edmunds.com]

  • Joe BLow

    I’ll never purchase GM again if Pontiac is cut!!!!!

  • Pontiac Forever

    67% of the cars in my household are Pontiac. 100% are GM.

    If Pontiac goes my next car wont be GM. Sorry :(

  • ED

    I can remember when i would not buy any other brand but GM, but that was before they decided to build all of them alike except for a few things like headlights and bumpers just to save money and put it in their pockets. Pontiac was a good auto. I bought one

  • Brian

    Same with me, I’m done with GM. I might even move out of this dying country.

  • Joe A. Arp, Jr.

    THE SAME GOES FOR ME IF PONTIACS ARE CUT,,,NO MORE GM FOR EITHER ME OR MY WIFE WHO BUYS CADILLACS….I HAVE AN 09 G8 GT AND SHE HAS AN 07 STS!

    JOE ARP

  • nikivee

    How pathetic. GM is clueless and in panic mode. Kill Buick. It is a dead brand in the US. Their demographics are dying off. GMC’s are rebadged Chevys thru and thru.

  • Chris G

    Although this might be a necessary evil, I hope they can work out something interesting through their other dealerships to keep the Solstice and the G8 as the performance models, even still badged as a Pontiac, but sold and serviced at other GM dealers. It’s just a dream, I guess, as it would be silly to spend money badging something when they could just keep the models but change them into a Chevy branded item.

    I have a 2008 G8 GT, and I love it. What is interesting is many people have no idea the car exists, so maybe nobody else will even miss it? :-(

  • Chris

    GM is finished. I am very disappointed and can’t believe they are scrapping Pontiac line. This is not going to solve their problems. It is just prolonging the obvious. A painful death of what once was the pride of North America.

  • mike randazzo

    Pontiac gone!! Absurd as hell…GM is shooting themselves in the foot and the rear end at the same time….they want to keep that fossil division Buick and forgo the only car line I have ever bought….The uncomparable GTO from 64-74, most desirable GM cars ever next to the Bel Airs possibly…the Catalina, the Smokey and the Bandit Trans Ams, The GTO Judges, The Grand Prix, a tri power 65-66 GTO I drool over….just drool!!! I will never buy GM again for this disastrous decision….John DeLorean and Bunky would turn over in their graves….so sad….

  • zroluv35

    Since there doing away with Pontiac all the people that own one should have the option of trading it in for another GM product, this isn’t cool for those who have just purchased one I don’t even want the one I have now WHAT A HUGH DISAPPOINTMENT GM will never get my business EVER!
    Signed,
    Unhappy G6 owner

  • farmgal

    What is wrong with you!!??? Saying you’ll quit buying GM because they cut Pontiac? Haven’t you noticed they are being forced into this!?? Now if you said you’ll never buy a Toyota, Nissan, etc. b/c of it – it might make sense. But to turn your back on American owned companies b/c they have been dealt a rough blow – where is your BACKBONE!! How can you even think of yourself as an AMERICAN? The foreign owned car companies are loving this. American car companies (ACC) bread & butter were less fuel efficient SUV’s & Trucks. When gas prices went out of sight – ACCs held out for a while – but have gotten hammered by the little vehicles. Greedy OPEC & investment managers killed Pontiac – GM didn’t.

  • 66GTO BOY

    No farmgal…GM killed GM. If GM would quit spending so much on things like their corporate office building (HAVE YOU SEEN THAT THING), paying their assembly line workers exorbitant salaries and design some more exciting cars (non-trucks, non-SUV’s, and non-4-door vehicles) and quit pricing their cars beyond the average persons means they might just make a whole lot of money in sales. For example…minor case-in-point the latest GTO. Great idea to bring it back…Pontiac fans were itching for something like that. However, they were wanting a retro., which the brilliant minds at GM decided against. GM/Pontiac wanted a fresh new face…well GM, Pontiac fans didn’t want a fresh new face, we wanted a face and design we already knew and liked. Yes we wanted a face lift and new tech just like what was happening in the Ford camp with Mustang (OUCH!! does that hurt all you corporate GM execs.??). We also wanted to have an exciting muscle car that we could afford. GM put the cabosh on that too, starting at around $33,000. Oh that’s right Mustang started at around $20,000. I wonder why sooooo many Mustangs have sold…could it be the right retro style and $$…gee Mr. Obvious I didn’t get the connection. Hey I love GM cars and so does my dad and so did his dad and his dad. GM has been all our family has purchased. Mainly Buick and Pontiac. Buick better start designing something for the younger crowd however, their 4-door barges are not attracting the next generation of auto owners. Design and style another Grand National right, price it so people that want it can buy it and Buick will get my vote again (I bought a 1986 GN, haven’t bought a Buick since). Getting rid of Pontiac…I’m pissed.

  • califguy

    good riddens.. You folks don’t get it. GM did this (with the help of the Unions) all by themselves. The only thing left is the Volt if they have the guts to follow through.

  • farmgal

    califguy, You don’t get it. Every American vehicle I buy helps to support more WORKING AMERICANS than any little foreign job.

    Another thing – Each foreign car company building cars here in the US – was given MILLIONS upon MILLIONS in taxpayer dollars get them here. Politicians called it incentives. I’m from the South & have been seeing it happen for YEARS.
    Its sad when we use our taxpayer money to put USA companies at a disadvantage, (and then a so called American says good riddance.)

    GTO66 -Yea we’re diappointed with some of the cars that GM & others have made – but a revamped GTO wouldn’t fix this problem. I LOVE muscle cars – but that’s not what will save them. The Mustang at 20K – looks good but CANNOT be considered a Muscle Car at that price – you’ll pay 30K for the high performance options.)

  • Canadian

    What about the GM and ford plants in Europe and other countries? Its a GLOBAL enterprise. Toyota Honda nissan are doing better not because they are foreign but because the have better business sence. The Detroit 3 build a crap load of vehicals then park them in feilds until sold. Toyota waits till they are orders come in before building them. Also isn’t china the only GM plant that is still full production? I might be wrong but that’s what I heard through the net. Don’t blame foreign companies for domestic mistakes. Time to trim the fat and get competitive again. Times are changing

  • Lorinda

    All my life, the only vehicle I would ever own was made by General Motors
    My 1st car was a 1975 Monte Carlo. I loved that car.
    I always trusted that GM was a top of the line company. Now, I must take my head
    out of the clouds and realize that GM is like most all companies. No more quality.
    The almighty dollar along with power and greed…and evil is what moves them.
    GM is run by the One World Order, Secret Societies; Aka the Freemasons. Check
    It out; it’s true.
    I was almost sick when I heard that. If this is not true…someone please tell me before
    I get rid of my 2007 Grand Prix