Home / Auto News / News article: New Prius Takes On Insight With $20,000 Starting Price - AutoGuide.com News
 |  Apr 02 2009, 10:53 AM

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Toyota is taking Honda’s Insight threat seriously… very seriously. In fact, the world’s largest automaker will price the new (third-generation) Prius directly in competition with the Honda’s Insight in the Japanese market.

Set to go on sale on May 18th, the new Prius will cost just $20,750 (2.05 million yen). The number isn’t official from Toyota, but that is the price that dealerships have been given.

The Insight has a starting MSRP of $20,470 ($19,800 before delivery), which is well below the expected Prius price of $24,000.

If the Prius does in fact get it’s U.S. pricing set at just over $20,000, it will be an attractive package as it is not only a larger vehicle than the Insight (with more interior room) but it also gets significantly better fuel mileage with 51/48 mpg (city/highway) compared to the Insight at 40/43.

Higher trim levels of the Prius will, however, raise the price significantly with the top level model coming in at 3.27 million yen (or $33,100). The fully-loaded Insight, on the other hand, will still only cost 2.21 million yen (or $22,370) in Japan.

Meanwhile Toyota, which has sad that it will keep selling the current Prius model in Japan, is discounting its MSRP to 1.89 million yen ( or $19,130).

[Source: AutoWeek]

  • Warren Grove

    Toyota announced a low price on a yet-to-exist, stripped-down model of the Prius that MAY be released later this year. It is NOT even available now!! And, according to the New York Times: “A Prius for $21,000? Good Luck Finding One”!

    They said: “Shortly after Honda announced that its new Insight hybrid would start at $19,800, Toyota said last month that it would offer its own starter Prius with a base price of $21,000. But if that unexpectedly low price has you reaching for your checkbook, good luck. According to Wade Hoyt, a Toyota spokesman, the stripped-down “Prius I” will mostly be sold to fleets. Getting one for civilian use in many parts of the country may require a special order, he said.”
    It was a publicity-seeking announcement. The car doesn’t even exist. Shame on Toyota!!