800 Horsepower Ford Fiesta to Take On Pikes Peak

800 Horsepower Ford Fiesta to Take On Pikes Peak

In an attempt to drum-up interest in the launch of the Fiesta in North America, Ford is putting on a serious publicity stunt by running two 800 horsepower versions of the economy car in the legendary Pikes Peak race.

Ford is eager to appeal not just to econonomically-minded individuals with the Fiesta sub-compact, but also to enthusiasts as it attempts to set a Pike Peak record with a sub-10 minute run up the mountain.

To do this not only will Olsbergs Motor Sport Evolution race team owner Andreas Eriksson be piloting one of the turbocharged 2.0-liter four-cylinder Fiesta racers, but so will rally legend Marcus Grönholm. In World Rally Championship competition Grönholm has won 30 races and clinched the championship twice. 

Both Eriksson and Grönholm will certainly need all 800 horses when they take on the 12.4-mile, 156-turn dirt and tarmac climb on July 19th.

“We’re pleased to have a top independent team like Olsbergs MSE coming to the U.S. with their Fiesta Rallycross cars to take on the challenge of Pike’s Peak,” said Brian Wolfe, director, Ford North America Motorsports. “This will be a great chance for enthusiasts here to see in this unique setting what a lot of the rest of the world is already talking about – that the Fiesta is a great road car and a great race car.”

Ford Motor Company’s director of Global Motorsport Business Development, Jost Capito, said: “The Pike’s Peak event is another step forward for the new Ford Fiesta as a core vehicle in Ford’s future global motorsport aspirations. We’re looking forward to seeing Andreas and Marcus in action on this unique event.”

GALLERY: Olsbergs Motor Sport Evolution Ford Fiesta Rallycross


Official release after the jump:


-Fiesta to make its U.S. motorsport debut by the Olsbergs Motor Sport Evolution race team as it brings two Fiesta Rallycross cars for competition at Pike’s Peak International Hill Climb in July.

-High-profile event for Fiesta helps brand grow awareness among U.S. racing and performance enthusiasts.

The new Ford Fiesta may not be hitting the streets of America officially until next year, but high-performance motorsport examples of the car will make their U.S. racing debut this summer when the Olsberg Motor Sport Evolution team from Sweden, managed by Andreas Eriksson, brings two new Fiesta Rallycross cars to compete in the annual Pike’s Peak International Hill Climb in Colorado on July 19.

“The new Fiesta is an engaging, fun to drive car that is off to a very successful start in Europe and Asia,” said Jim Farley, Group Vice President, Ford Global Marketing and Communications. “Thanks to Andreas Eriksson, we’re able to introduce the Fiesta to racing fans in the U.S. ahead of its launch in 2010.”

The Pike’s Peak International Hill Climb dates back to 1916, and is the second oldest motor sports event in America, taking its name from the famous mountain peak that towers above Colorado Springs in the Rocky Mountains and is often referred to as ‘The Race to the Clouds.”

Ford cars have been at Pike’s Peak since the very first race in 1916, when four Ford-powered cars competed. In 1922, Ford scored its first victory when Noel Bullock took his 179ci, OHV, 50 hp Ford Special, nicknamed “Tin Lizzy” by the other competitors, to a surprise victory in the time of 19:50.9.

The two Fiestas will be driven by Eriksson and rally legend Marcus Grönholm in the ‘Unlimited Class’ at Pike’s Peak, in an attempt to be the first team to break the 10-minute mark over the 12.4-mile, 156-turn pavement and gravel course.

Andreas Eriksson, 35, is a four-time Swedish rally champion, with multiple Rallycross victories, and Marcus Grönholm, 41, is one of World Rallying’s greatest drivers, with two world championships and 30 WRC victories on his resume.

“We’re pleased to have a top independent team like Olsbergs MSE coming to the U.S. with their Fiesta Rallycross cars to take on the challenge of Pike’s Peak,” said Brian Wolfe, director, Ford North America Motorsports. “This will be a great chance for enthusiasts here to see in this unique setting what a lot of the rest of the world is already talking about – that the Fiesta is a great road car and a great race car.”

Ford Motor Company’s director of Global Motorsport Business Development, Jost Capito, said: “The Pike’s Peak event is another step forward for the new Ford Fiesta as a core vehicle in Ford’s future global motorsport aspirations. We’re looking forward to seeing Andreas and Marcus in action on this unique event.”

After finishing second in the Swedish championship last year, Olsberg’s MSE team debuted its new Fiesta Rallycross car for this season’s Swedish and European Rallycross championships, and it scored its first victory in just its second European championship event in Portugal this past month.

The Olsbergs MSE Fiesta Rallycross car is based on both the Fiesta hatchback model road cars. The all-wheel-drive Fiestas are powered by a 2.0-liter Duratec Ford engine capable of more than 800 horsepower.

The Fiesta Rallycross car’s suspension system is the result of collaboration between Olsbergs Motor Sport Evolution, Öhlins and Ford of Europe’s Team RS engineers, who are responsible for Ford’s FIA World Rally Championship program.

“We worked night and day all winter to get the Fiesta ready on time for the European championships, and it was great to see it score a hard-earned victory in Portugal at the start of May,” said Eriksson. “We are excited to be bringing the car to Pike’s Peak and to be able to see what it can do in such a unique competition. It’s a legendary event, and we’ve already been there to take a look at the challenge we will face. I’m convinced we’ll be a top contender to break the 10-minute mark and give the Fiesta a proper racing debut in the U.S.”

Ford Racing North America, although not directly involved in the project, will assist the team with logistical support while it is in America.

New Fiesta in Rallying
The Ford Fiesta will be Ford Motor Company’s main competition vehicle for rallying in the coming years.

Ford has a long and distinguished history in the FIA WRC (World Rally Championship), the toughest competition in motorsport for production-based cars. The series covers 12 three-day rallies across three continents, with competitors driving flat out on roads ranging from smooth asphalt to rutted, boulder-strewn tracks in conditions ranging from -25°C to 40°C.

Ford has competed in the WRC since 1999 with the Focus RS World Rally Car and won back-to-back manufacturers’ world titles in 2006 and 2007. The Focus has claimed 37 rally victories in that period, the latest coming just last weekend when BP Ford Abu Dhabi World Rally team claimed a one-two finish in Rally d’Italia Sardegna in Italy.

The current generation of World Rally Cars will be replaced by a ‘Super 2000’ formula by the start of the 2011 season. In April, M-Sport, the team that oversees Ford’s efforts in the World Rally Championship, announced it was developing the Ford Fiesta Super 2000 rally car.

In addition, an all-new Ford Fiesta R2 rally car, based on the top-selling Ford Fiesta road car launched last year, was unveiled last week at the Rally d’Italia Sardegna. Designed to replace the successful Fiesta ST rally car, the new vehicle is targeted at competitors in the popular Fiesta SportTrophy series, as well as in regional rally championships.

The Fiesta SportTrophy, launched in 2006, is a one-make championship aimed at career-minded young drivers and pure enthusiasts alike. More than 10 countries host national championships, with a top level international series linked to the World Rally Championship calendar.

The all-new Fiesta R2 conforms to the latest FIA regulations and will satisfy strong customer demand for an exciting yet affordable point of entry into rallying.

The five-speed Fiesta R2 rally car is based on the Ford Fiesta Sport (Zetec S in the UK and Ireland) using the 1.6L Ti-Vct 120PS (1598cc) base engine as in regular production. It is built from a standard conversion kit developed by M-Sport.

Fiesta Movement in North America
Although the Fiesta production vehicle isn’t slated to go on sale in the United States until 2010, 100 of the stylish European cars are already in North America in the hands of 100 chosen Fiesta Movement “agents” that are a diverse group of individuals reflective of the Internet’s social media community.

The 100 young trendsetters are driving and living with their Fiestas for six months, traveling as “agents” on special “missions,” and are documenting their experiences through a variety of social media sites, including Twitter, Flickr, Facebook and YouTube.

The “missions” are designed to be fun, take the “agents” to new places and let them experience new things – all while driving the new European Ford Fiesta and providing feedback to Ford on the product.

Early feedback has been extremely positive, and now there will be a chance for motorsport fans to take early interest in the Fiesta at the famous Colorado event.

Follow the Fiesta Movement at: www.fiestamovement.com.

About Fiesta
In Europe, the Fiesta name has long been synonymous with outstanding driving quality, design and value. The all-new Ford Fiesta is taking that three-decade heritage to U.S. consumers for the first time.

The Fiesta already is a hit in Europe and Asia, where it went on sale last year and earlier this year, respectively. The all-new Fiesta is the fastest-selling Fiesta model ever in Europe, helping boost Ford of Europe’s market share in April. In April alone, 43,000 new Fiestas were sold, with more than 151,000 delivered to customers since the start of the year. Fiesta also is Ford of Europe’s best-selling model in April and year-to-date.

In 2010, the Fiesta will be produced at plants in Germany, Spain, Mexico, Thailand and China for sale in markets around the world. The Fiesta for the North American market will be built at Ford’s assembly plant in Cuautitlan, Mexico.

« Back

AutoGuide.com’s Monthly Overlay Newsletter Signup – By subscribing to our email newsletter, Entrants are eligible to win one (1) Amazon.com Gift Card (value of $100.00 USD). One (1) winner will be chosen every month at random and contacted by VerticalScope Inc.’s staff. *Amazon.com is not a sponsor of this promotion. Except as required by law, Amazon.com Gift Cards ("GCs") cannot be transferred for value or redeemed for cash. GCs may be used only for purchases of eligible goods at Amazon.com or certain of its affiliated websites. For complete terms and conditions, see www.amazon.com/gc-legal. GCs are issued by ACI Gift Cards, Inc., a Washington corporation. All Amazon ®, ™ & © are IP of Amazon.com, Inc. or its affiliates. No expiration date or service fees.


2. PRIZE: One (1) Winner will be randomly selected every month to each receive: one (1) $100.00 Amazon.com Gift Card (the “Prize Supplier”). Total approximate retail value of all prizes is approximately $100.00 USD. Prizes are not transferable and no cash or prize substitution is allowed. Prize package is awarded "as is" with no warranty or guarantee, either express or implied.

3. ELIGIBILITY: From the time of entry through the final date of prize fulfillment, each contest entrant and selected entrant must be a permanent lawful citizen and resident residing in the 50 United States or the District of Columbia or in Canada, and be twenty one (21) years of age or older. VOID IN PUERTO RICO, THE U.S. VIRGIN ISLANDS, IN ALL FOREIGN COUNTRIES OUTSIDE OF THE UNITED STATES, AND ALL OTHER U.S. TERRITORIES OR CANADA AND POSSESSIONS AND WHERE PROHIBITED OR RESTRICTED BY LAW. Employees, officers, directors, agents and representatives, of the Sponsor and the Prize Supplier and each of their respective parent companies, affiliates, subsidiaries, advertising and promotion agencies, promotion partners and any entity involved in the development, production, implementation, administration or fulfillment of this Sweepstakes, and the immediate family members (e.g., spouse, mother, father, sister, brother, uncle, aunt, nephew, niece, grandparent, in-law, daughter and son, regardless of where they live) and persons living in the same household (whether or not related) of such individuals are not eligible to participate or win. Only one selected entrant per household. All decisions of the Sponsor with respect to this sweepstakes are final. The Sponsor shall have the right at any time to require proof of identity and failure to provide such proof may result in disqualification from the Sweepstakes.

4. ENTER BY INTERNET: You may enter this sweepstakes via the Internet by logging onto AutoGuide.com and subscribing to our email newsletter via the pop-up overlay.

5. SELECTION OF WINNER: One (1) Entrant will be selected by random selection who have subscribed to our email newsletter. The winner may be announced publicly on AutoGuide.com and will be contacted by VerticalScope Inc.’s staff. The winner will be required to provide a mailing address (that is not a P.O. box) to receive the prize which will be shipped free of charge.

6. ODDS OF WINNING: Odds of winning a prize are determined by the total number of eligible entries received.

7. RESTRICTIONS: The prize package consists of one (1) Amazon.com Gift Card with an approximate value of $100.00 USD. If prize cannot be awarded due to circumstances beyond the control of the Sponsor or Prize Supplier, no substitute prize will be awarded due to the unique nature of the prize. Sponsor and Prize Supplier shall not be liable to the winner or any person claiming through winner for failure to supply the prize or any part thereof, by reason of any acts of God, any action(s), regulation(s), order(s) or request(s) by any governmental or quasi-governmental entity (whether or not the action(s), regulations(s), order(s) or request(s) prove(s) to be invalid), equipment failure, utility failure, internet failure, terrorist acts, threatened terrorist acts, air raid, blackout, act of public enemy, earthquake, war (declared or undeclared), fire, flood, epidemic, explosion, unusually severe weather, hurricane, embargo, labor dispute or strike (whether legal or illegal) labor or material shortage, transportation interruption of any kind, work slow-down, civil disturbance, insurrection, riot, or any other cause beyond Sponsor's or Prize Supplier's control (collectively, "Force Majeure Event"). Sponsor shall not be responsible for any cancellations, delays, diversions or substitutions or any act or omissions whatsoever by the performers/events, other transportation companies or any other persons providing any of these services and accommodations to passengers including any results thereof such as changes in services or accommodations necessitated by same.

8. CONDITIONS: By entering the Sweepstakes, entrants agree to be bound by the Official Rules, Terms and Conditions and that Sponsor has the irrevocable right to use in perpetuity entrants' names, user names, likenesses, photographs, voices, home mailing address, biographical and prize information, and entry materials, without notice to entrants and without compensation or obligation, in any and all media now or hereafter known throughout the world, in any manner whatsoever, to advertise and promote Sponsor, its products and services, the Sweepstakes, and for any other purpose except where prohibited by law. Entrant waives the right to assert as a cost of winning a prize any and all costs of verification and redemption or travel to redeem said prize and any liability which might arise from redeeming or seeking to redeem said prize. Sponsor is not responsible for fraudulent calls or emails made to entrants not by the Sponsor. If the Sweepstakes is not capable of running as planned by reason of damage by computer viruses, worms or bugs, tampering, unauthorized intervention, fraud, technical limitations or failures, any Force Majeure Event or any other cause which, in the sole opinion of Sponsor, could corrupt, compromise, undermine or otherwise affect the administration, security, fairness, integrity, viability or proper conduct of the Sweepstakes, Sponsor reserves the right, in its sole and absolute discretion, to cancel, terminate, modify or suspend all or any part of the Sweepstakes, and to select a winner from among all eligible entries received by Sponsor up until the time of such cancellation, termination, modification or suspension, as applicable. Sponsor reserves the right in its sole discretion to disqualify any individual that (i) tampers or attempts to tamper with the entry process or the operations of this Sweepstakes in any manner, (ii) violates the Official Rules, Terms and Conditions or (iii) acts in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. CAUTION: ANY ATTEMPT BY AN ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY DAMAGE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL LAWS. SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK CIVIL AND/OR CRIMINAL PROSECUTION AND/OR DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW. Any expenses and receipt and use of the prize and federal, state and local taxes and fees applicable in connection with the prize awarded are the sole responsibility of the winner. An IRS Form 1099 will be issued in the name of the winner for the actual value of the prize received. This Sweepstakes is subject to all federal, state and local laws of the United States. VOID WHERE PROHIBITED. Sponsor, Prize Supplier, and their respective officers, directors, parent companies, affiliates, subsidiaries and advertising and promotion agencies, employees, representatives and agents are not responsible for and shall not be liable for (i) any injuries, losses or damages of any kind caused by a prize resulting from acceptance, possession or usage of the prize, or (ii) printing, distribution or production errors. Sponsor or its affiliates may rescind any promotion found to contain such errors without liability at its or their sole discretion.

9. SPONSOR: The Sponsor of this contest is VerticalScope Inc. (the owner and operator of AutoGuide.com), 111 Peter Street, Suite 700, Toronto, Ontario, M5V 2H1.

Subscribe to our email newsletter and automatically be entered to win.
*Restrictions apply. See offer for details

Get Breaking Automotive News, Reviews and Video in your Facebook Feed!

Already Liked