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Honda Insight Tops April Sales in Japan

Never before has a hybrid ranked highest in sales

 |  May 11 2009, 11:50 AM

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The month of April marked an important milestone for both Honda Motor Co. and hybrid cars. Last month the new Insight achieved the status of being Japan’s most popular vehicle with more units sold than any other model – marking the first time a hybrid has ever been the monthly sales leader.

In April, 10,481 Honda Insights were registered for road use in Japan.

The runner-up was another Honda, the sub-compact Fit with 9,443 vehicles sold, marking the first time Honda has ever held the top two positions. The Fit has been a continuing success for Honda, holding the top monthly sales for the previous four months, as well as the top sales for the past calendar year and past fiscal year.

Official release after the jump:

Honda Motor Co., Ltd. today announced that Insight ranked as the industry’s best-selling car among new vehicle registrations* in Japan for the month of April 2009, with sales of 10,481 units (source: Japan Automobile Dealers Association). It is the first time in history for a hybrid model to be the industry’s best selling vehicle in Japan for any monthly sales period.

Fit was the industry’s best-selling car among new vehicle registrations in Japan for calendar year 2008 and the fiscal year ended March 31, 2009. Fit was also the industry’s best-selling car for the month of March 2009, for the fourth consecutive month since December 2008, until it was displaced by Insight to become the industry’s second best-selling car in April 2009, with sales of 9,443 units. It is the first time Honda has occupied the industry’s top two best-selling car positions.

Since its introduction on February 6, 2009, the all-new Insight has been very well received by a wide range of customers due to its excellent environmental performance, easy-to-use packaging, light and comfortable driving and affordable pricing.

* excluding mini-vehicles – under 660cc

Insight sales in Japan (source: Japan Automobile Dealers Association)
Sales of Insight was announced February 5, 2009, and began February 6, 2009

Sales Results
(since sales start)
Monthly ranking among new vehicle registrations in Japan
February 2009 Sales Result 4,906 units 10th
March 2009 Sales Result 4,088 units 21st
April 2009 Sales Result 10,481 units 1st