Tough economic times often bring about shifts in the marketplace and one such example can be found in the light-duty pickup truck market. In the month of June the Chevy Silverado out-sold the Ford F-150, but that’s not what the numbers appear to say at first.
While the entire F-Series lineup (including the F-150 as well as the F-250 and F-350 work horses) did account for more sales at 173,646 units as compared the the Silverado’s (1500, 2500 and 3500) 149,949 units, when you eliminate the heavy-duty players and just look at the light-duty segment the Silverado is king.
In fact, according to pickuptrucks.com, this isn’t an anomaly either, as these June numbers are actually a continuation of the Silverado’s light-duty dominance.
The Silverado was also able to grab a larger share of the marketplace in July, with a total share of 32.4 percent of the light-duty segment, up from 31.5 percent. Surprisingly the F-150 also grew its share from 28 percent to 29.1 percent, while the Dodge Ram grew from 13.6 percent to 15.8 percent.
And as the big three players all grew, the bottom-feeders got hammered in June with Toyota, Nissan and GMC all losing market share.
In the heavy-duty segment, Ford continued to embarrass the competition with almost 50 percent of the market, something which drastically bolsters it’s overall F- Series numbers.
Interestingly, this story is the second bit of good news for the Chevy brand in June, as the Camaro also out-sold the Mustang for the first time since 1993.