Now that Fiat CEO Sergio Marchionne is at the helm of the new Chrysler he is looking at making some changes. For starters, the Chrysler Sebring and Dodge Caliber, as well as the Jeep Patriot and Compass may get the axe.
Marchionne is looking at cutting under-performing models from the Chrysler lineup, with a particular focus on the models mentioned, while also examining how the company can become more cost effective by adjusting prices and tweaking the trim levels and equipment offered on the company’s many vehicles.
The Caliber has the best chance of staying on but it is likely to receive major changes.
Fiat is also examining a plan that would see Alfa Romeo models rebadged as Dodges in North America, while some Dodge models that make it to Europe would wear the Alfa crest.
As for the Jeep brand, arguably the strongest name of the three, Fiat may look to make a push with it in emerging markets, something Chrysler never tried to do in the past.
[Source: LeftLaneNews]





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FIAT is actually sending 4 versions of the 500 to The States- great news, the US market sure could use the variety- I drove one of these things in Greece… nice car, and a lot of fun- and I’m 6′2″
Viva FIAT!
July 6th, 2009 at 5:59 pm