Hyundai will bring its top-level Equus luxury sedan to North America next summer. While buyers of German luxury sedans like the BMW 7 Series and Mercedes S-Class aren’t likely to buy Korean (not yet anyway), Hyundai thinks it will attract enough Lexus LS buyers to make the Equus a viable business plan.
According to a company insider the Equus, which is based on the Genesis platform, will come equipped exclusively with the company’s 375-hp 4.6-liter V8 engine. Pricing is expected to be just below the $60,000 mark – $5,000 less than the Lexus.
In comparison, a fully-loaded Genesis sedan costs about $43,000.
Currently the Equus is one sale in Korean with pricing ranging anywhere from $50,000 to $81,000.
Hyundai had the Equus on display at the New York Auto Show this year to see what sort of interest there was in the car. The reactions must have been positive because not long afterward the Korean automaker announced that it would bring 100 models to the U.S. for dealers to show off. Some of those models are equipped with such luxurious amenities as tilting rear seats with massages and LCD screens mounted in the headrests.
Hyundai has already surprised the luxury segment with the mid-level Genesis luxury sedan, but the question remains whether it can take on the top-tier cars or if the Equus will be the next VW Phaeton.