Home / Auto News / News article: Breaking: 2011 Infiniti M37, M56 Get Virtual Unveiling at Pebble Beach - AutoGuide.com News
 |  Aug 14 2009, 11:07 PM

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As promised Infiniti gave a “virtual” preview of the upcoming 2011 M today at the Pebble Beach Concours d’Elegance. Using state-of-the-art 3D video mapping technology, an image of the new M was projected onto a molded styrofoam shape, revealing the third-generation of the sedan that is both sporting and luxurious.

The new design is a big step for the M as it gets design cues from the Essence Concept that was launched at this year’s Geneva Auto Show.

Infiniti is keeping tight-lipped about most of the details, but we do know that both an M37 and M56 model will be offered. The M37 will use the 3.7-liter V6 as found in the current G37 and make roughly 330hp. As for the M56, as the name suggests it will get a 5.6-liter V8 and deliver in excess of 400hp!

One technology highlight of the car is a new blind spot alert system that will not only detect if there is a vehicle in the next lane over, but it will also then help bring the M back into its lane.

Both models will be available starting in the Spring of 2010 as 2011 models in 32 markets around the world.

GALLERY: 2011 Infiniti M37, M56

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Official release after the jump:

PRESS RELEASE

2011 Infiniti M Makes Virtual Debut at Concours d’Elegance

 

 

PEBBLE BEACH, Calif. (Aug. 14, 2009) – Infiniti today provided an

advanced look at the all-new 2011 Infiniti M performance luxury sedan at

the 59th Annual Pebble Beach Concours d’Elegance.  This is the third

generation of Infiniti’s popular M and the first to be sold across all

of Infiniti’s 32 markets around the world, including Western Europe.  

 

Like the current Infiniti M, the next-generation design will be offered

with V8 and V6 engines.  The 2011 M models will be designated the

Infiniti M56 and Infiniti M37 respectively, reflecting their more

powerful, larger displacement engines.  The M56 V8 is expected to offer

more than 400 horsepower. 

 

The 2011 Infiniti M also features a completely redesigned body, with

authentic sports sedan proportions and evocative new styling with a low

front end and deeply sculpted fenders inspired by the Infiniti Essence

concept car.  The new M interior promises to be pure Infiniti,

highlighted by the use of innovative materials, an advanced climate

control system, superior audio and an enhanced quality feel.  Despite

improved performance from the new engine lineup, fuel consumption will

be reduced.

 

In addition, the 2011 M will continue Infiniti’s technology innovation

leadership with a blind spot intervention system.  This industry-first

system is designed to help alert the driver if another vehicle is

detected in an adjacent lane during an intended lane change, and then

help assist the driver in returning the vehicle toward the center of the

original lane of travel.

 

The 2011 Infiniti M, which is scheduled to go on sale across the world

starting from spring 2010, was revealed through a unique “video mapping”

process – in which a “virtual M” was created on a 3D form.  It is the

world’s first “virtual only” (no physical vehicle) automotive

application of this cutting-edge technology.  The 2011 Infiniti M will

make its official public debut later this year.