If the recession is slowly beginning to end, it’s companies like Subaru that are leading the charge. The Japanese automaker recorded its best sales ever in July with 21,839 units sold, compared to 16,271 units during the same period last year. That’s an increase of 34 percent!
While a lot of credit can be given to the fact that in July Subaru brought the new 2010 Legacy and Outback to dealerships, both the Forester and Impreza out-paced the new models. Outback sales were up 33 percent over last July, while Legacy sales were up 34 percent. The Forester posted a 36 percent increase while the Impreza wracked up an amazing 41 percent climb. In fact, the only model to suffer decline was the Tribeca SUV, which is sold in such small volume anyway that it doesn’t have much of an effect on overall sales.
“Our sales reflect that our brand has solidly connected with customers,” said Subaru of America executive VP and COO Tom Doll. “We have been consistent with everything we have done to build not only safe, durable, fun-to-drive vehicles, but also the Subaru brand.”
Official release after the jump:
Subaru of America, Inc. Announces Sales Results for Best Month Ever - The Company Posted a 34-Percent Increase in Sales for July - CHERRY HILL, N.J., Aug. 3 /PRNewswire/ -- Subaru of America, Inc. today announced that it had its best sales month ever with a 34-percent increase in sales in July. The company sold 21,839 units this July versus 16,271 units in July 2008 and had a 4-percent gain year-over-year. Subaru sales for July 2009 also showed a 17-percent increase over June 2009 Subaru sales. The introduction of the new 2010 Subaru Legacy and Outback vehicles kept the momentum going for the car company as it continues to outpace the industry. The Subaru Legacy posted a 34-percent increase, the Outback a 33-percent increase, while the Impreza posted a record sales month and the most gains with a 41-percent sales increase, with the Forester continuing to bring in strong sales with an increase of 36-percent, which also represented a monthly record. "July's record results built on the momentum we've established this year. The month started strong and gained momentum with the 2010 Legacy and Outback launches. We were in a position for a very good month already, but when the CARS program hit, things went to the next level," said Tim Colbeck, senior vice president of sales, Subaru of America, Inc. "Our success this month reflects the strength of the Subaru model line-up. The Subaru Impreza and Forester models set monthly records while the brand new Legacy and Outback are off to a strong start." Jul-09 Jul-08 % chg YTD July-09 YTD July-08 % chg Legacy 2,340 1,748 34% 14,967 13,075 14% Outback* 4,971 3,746 33% 23,898 28,725 -17% Impreza 6,247 4,430 41% 28,404 27,973 2% Forester 7,574 5,559 36% 43,732 33,128 32% Tribeca 707 788 -10% 4,144 7,464 -44% Total** 21,839 16,271 34% 15,145 110,365 4% * Includes Legacy Wagon **2008 total does not include 1 Baja sale in 2008 "We have been consistent with everything we have done to build not only safe, durable, fun-to-drive vehicles, but also the Subaru brand," said Tom Doll, executive vice president and chief operating officer, Subaru of America, Inc. "Our sales reflect that our brand has solidly connected with customers and we look forward to building great relationships with them as well."