Buick is continuing to improve and expand its lineup of vehicles and build itself into a legitimate luxury car brand. The latest addition to the Buick lineup is a new mid-sized sedan with a familiar name: Regal.
The car will slot in under the new LaCrosse, which is priced from $27,085 and will be based on the European Opel Insignia. Currently such a vehicle is offered in China (pictured above) with a choice of two engines, a 164hp 2.4-liter four-cylinder and a 211hp turbocharged 2.0-liter four cylinder. And considering its European heritage we should expect a solid vehicle with some decent handling characteristics too.
“The transformation of Buick began with our luxury crossover, the Buick Enclave and continued this year with the launch of the 2010 LaCrosse premium sedan,” said Susan Docherty, Buick GMC General Manager. “We’re thrilled to announce that the Regal will be the next member of the Buick family.”
Buick has decided to bring back the Regal name as its one of Buick’s better known badges, despite the fact that the company hasn’t made a Regal vehicle (no pun intended) in six years.
Buick has yet to announce when the new Regal will arrive.
GALLERY: Chinese Market Buick Regal
Official release after the jump:
Regal Named as Next Buick Sedan
As part of Buick GMC’s strategy to engage and listen to its dealers, more than 1,000 dealers this week will be the first to learn the name of Buick’s next mid-size sport sedan will be the Buick Regal. The announcement was made at the Buick GMC dealer business meeting.
“The transformation of Buick began with our luxury crossover, the Buick Enclave and continued this year with the launch of the 2010 LaCrosse premium sedan,” said Susan Docherty, Buick GMC General Manager. “We’re thrilled to announce that the Regal will be the next member of the Buick family.”
The Regal name has played a very important role in Buick’s history for many years and continues to be one of the top Buick nameplates recalled by consumers even though it’s been out of the market for the past six years.
Buick is emerging as a modern, premium marquee with vehicles characterized by sculpted designs, personal technologies, luxurious interiors and responsive performance. Future new sedans and crossovers will continue to expand Buick’s portfolio both in North America and China. More information can be found at www.buick.com.
About General Motors: General Motors, one of the world’s largest automakers, traces its roots back to 1908. With its global headquarters in Detroit, GM employs 219,000 people in every major region of the world and does business in some 140 countries. GM and its strategic partners produce cars and trucks in 34 countries, and sell and service these vehicles through the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, Opel, Vauxhall and Wuling. GM’s largest national market is the United States, followed by China, Brazil, the United Kingdom, Canada, Russia and Germany. GM’s OnStar subsidiary is the industry leader in vehicle safety, security and information services. General Motors acquired operations from General Motors Corporation on July 10, 2009, and references to prior periods in this and other press materials refer to operations of the old General Motors Corporation. More information on the new General Motors can be found at www.gm.com.
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