No doubt if you’ve ever looked at a picture of Chevy’s upcoming, revolutionary plug-in hybrid, the car has been painted sliver. But “silver” isn’t exactly the sort of name that helps to sell a car or to properly brand it. And besides, there’s more to the paint than silver, as it has a bit of an electronic green glow about it.
So rather than paying some marketing company millions of dollars to come up with a title like “Electric Silver,” General Motors has decided to go the populist route and make a contest of it. GM is asking you to put your thinking ca on and dream up a creative name for the color and then to enter our idea at www.chevroletvoltage.com starting today. Submissions will be accepted until November 4th after which GM will pick three finalists. The top three names will then be posted online for a secondary vote between November 16 an d December 1st.
All three finalists will be flown to LA where the winner will be announced at an event prior to the LA Auto Show. The winner will also be one of the first people outside GM to drive a pre-production Volt.
Enter your contest details at www.chevroletvoltage.com and check out the Gallery below for inspiration:
GALLERY: Chevrolet Volt
Official release after the jump:
Chevrolet Invites Public to Name Volt Paint Color
Winner to be among the first to drive a Chevy Volt pre-production car
Contest begins today. Enter at chevroletvoltage.com
Vote for finalists November 16 through December 1, 2009
Three finalists and their guest awarded a trip to Los Angeles
Winning color name announced on December 1
DETROIT – The initial production color of the Chevrolet Volt extended-range electric vehicle (E-REV) is an exterior with an emerald hue. That’s official. What’s not certain is what Chevrolet will name that distinctive exterior color, so the company is turning to the public to help make the decision.
Starting today, on National Color Day, Chevrolet launches an online contest that asks for color name suggestions, with three finalists to be flown to Los Angeles this December to compete for a final chance to be among the first to test-drive a pre-production Volt.
“We want to invite consumers into the development process of the Chevy Volt and give people an opportunity to be part of our program,” said Maria Rohrer, director, global Volt and global marketing operations at Chevrolet. “We’re looking for a color name that captures the innovation and spirit of the Volt.”
The contest will award three finalists and a guest roundtrip airfare to Los Angeles, two nights standard hotel accommodations, a $400 gift card and admission to the LA Auto Show on December 2, 2009. The winner will be announced by Chevy on December 1 and be given the opportunity to test-drive the pre-production Volt.
Entrants can submit their color name at www.chevroletvoltage.com through 8:00 a.m. ET on November 4. Chevrolet will choose three finalists among all the entries, based equally on originality, creativity, and the ability to capture the innovation and spirit of the Volt. The finalists will advance to a second round, where consumers will vote for the entries on www.chevroletvoltage.com, starting 8:00 a.m. ET on November 16 and concluding at 8:00 a.m. ET on December 1. Consumers are limited to one vote per person and per internet protocol address during the voting period.
Contestants can enter multiple name recommendations. In the event more than one entrant submits the same color name, the entrant who submitted that color name first will receive an Entry and all other Entries will be void. The contest is open to legal residents of the United States and District of Columbia. Entrants must be 18 years or older with a valid driver’s license.
The silver exterior with an emerald hue will be available exclusively on the Chevy Volt. The new, consumer-named paint will join a palette of other Volt exterior colors available to order at the start of production including Black, Silver Ice Metallic, Cyber Gray Metallic, Crystal Red Metallic and a premium White Diamond Tri-Coat.
The Chevy Volt is a practical E-REV with an engine generator that extends the total driving range. It is expected to drive up to 40 miles on electricity without using gasoline or producing tailpipe emissions. When the Volt’s lithium-ion battery is depleted of energy, the engine generator seamlessly operates to extend the total driving range to more than 300 miles.
Production for the Volt is expected to begin in late 2010. Pricing has not been announced. For full contest rules, visit www.chevroletvoltage.com.