Report: Yenko Brand Reborn With New Models on the Way

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Report: Yenko Brand Reborn With New Models on the Way

No Doubt you’ve never heard of General Marketing Capital Incorporated (GMCI), but if you’re a lover of classic American muscle, or modern American muscle, you’re about to become more familiar with the company. The reason? GMCI has just announced that it has purchased the Yenko name and brand and has announced plans to bring it back from the dead – which is good timing considering the tremendous popularity of the new Camaro.

The Yenko name has become synonymous with performance ever since Don Yenko, owner of Yenko Chevrolet, first dropped a Corvette 427 cu.-in. V8 under the hood of a Camaro back in 1967.

“The muscle car era has made a huge comeback this year and we expect this trend to grow,” said company owner Jeff Leonard. “The Yenko name is very much a part of that magnificent history and we plan to resurge its magic and its historical significance. Through GMCI’s efforts, Don Yenko’s name will be kept alive with the highest degree of integrity and respect.”

Normally we might worry about someone buying a good name like the Yenko one and running it into the ground with scissor doors and neon lights, but Leonard seems to have the right approach and is a genuine enthusiast as well as a business man. He even owned an original ’68 Yenko Camaro.

We’ll have to wait and see what GMCI has planned, but we’re hoping for some nice ZR1 goodies!

Official release after the jump:

ON IT’S 45th ANNIVERSARY – THE YENKO NAME IS ALIVE AND WELL

Avid Car Collector and Yenko Enthusiast Recaptures Yenko Magic with Possible New Yenko Models, Fresh Product Lines

Westminster, Calif. – (October 14, 2009) As the 45th Anniversary of the Yenko legacy draws near, General Marketing Capital Incorporated (GMCI) announced today its ownership of the classic trademark and its plans to revitalize the brand.

To jump start this effort, Yenko owner, enthusiast and GMCI CEO Jeff Leonard, is consulting with several notable limited production vehicle companies in the automotive industry on possible new Yenko project cars as well as upcoming Yenko product lines.

GMCI will also launch a brand-new online home for the Yenko brand in the upcoming weeks, where owners and enthusiasts can find information about upcoming cars and products, access historical information about the brand, register to be a part of the site’s forums and much more.

“The muscle car era has made a huge comeback this year and we expect this trend to grow,” said Leonard. “The Yenko name is very much a part of that magnificent history and we plan to resurge its magic and its historical significance. Through GMCI’s efforts, Don Yenko’s name will be kept alive with the highest degree of integrity and respect.”

Growing up in Detroit in the shadow of the famous Woodward Avenue during the muscle era heyday, Leonard always had a keen interest in Detroit muscle culture. As a muscle car enthusiast and owner of an original 1968 Yenko Camaro, Leonard shares the enthusiasm and excitement of many towards owning a unique piece of Yenko history.

Originally, the 60s era Yenko car was a special order vehicle, available only through Don Yenko Chevrolet in Canonsburg, PA. Don Yenko used the Central Office Production Order (COPO) program, a program GM used for fleet vehicles like police cars, taxi cabs, etc. to special order the most powerful vehicles available.

Yenko modified his first vehicle, the Chevrolet Corvair, in 1965 for the Sports Car Club of America racing team. Yenko later went on to build the Yenko Super Camaro, Yenko Deuce, Yenko Chevelle, Yenko Super Nova, Yenko Vega Stinger and the Yenko Camaro Turbo Z among the fastest SCCA racing cars ever produced.

  • Orlando Cruz

    Looking forward to the new products.
    Glad to see that a legend live on!!

  • Billy O

    Cant wait to see whats planned. Hopefully you will be making the cars look and run the way they did in the late 60s instead of putting yenko badges and newer technology motors in the 2010 camaros. Good news!

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