When the new Camaro came out, General Motors explained the very careful two-pronged approach for the car, with the high-volume V6 models appealing to lifestyle consumers, while the high-powered and more expensive V8 version selling to the limited enthusiast crowd. So imagine the surprise in the marketing and product planning departments upon learning that two out of three Camaros sold come equipped with a V8 engine.
GM even went to great lengths to make the V6 models attractive, equipping them with a 29 mpg highway rating, more than 300-hp and a starting price of just $23,530.
This news is a bit of a double-edged-sword for GM. The down side is that high sales of V8-powered SS models will hurt the company’s Corporate Average Fuel Economy (CAFE) rating. The up-side, however, is that with V6 an V8 models costing almost the same to produce, the profit margins on SS models is much higher.