SEMA 2009: Chevy Unveils Four Custom Camaros, Including Twin-Turbo V6 Designed by Jay Leno

SEMA 2009: Chevy Unveils Four Custom Camaros, Including Twin-Turbo V6 Designed by Jay Leno

Along with a host of wild and wacky Camaros at the General Motors booth at SEMA, the General also built five in-house muscle cars that are noticeably more subtle. But that doesn’t mean they aren’t as impressive. In fact, one of the most original Camaros of the dozens on display at SEMA is included in this bunch. Called the “Jay Leno Camaro” this car was designed by the famous late night prime time comedian himself. At first it doesn’t look all that special, but in true Leno style, the real surprise is under the hood. There you’ll find a V6 in place of the big 6.2-liter V8. That might sound underwhelming, were it not for the two Turbonetics T-3 turbochargers that help boost the V6 engine to about 425-hp (the same as the Camaro SS). Under normal driving conditions, the engine gets V6 fuel-economy, but when required it delivers performance like the V8.

Next up is the Camaro Synergy, which, believe it or not, is a color that Chevy will offer for the Camaro in 2010. Much of the rest of the car’s add-on parts can also be bought though your local Chevy dealer, including the 21-inch wheels, ground effects kit, Cyber Grey Rally hood stripes and a cold air intake. Chevy also plans to offer the rear spoiler in the near future. Along with these modifications, the Camaro Synergy also gets a Pedders coilover kit, Brembo brakes and a custom Jet Black and Synergy Green interior.

Another favorite of ours is the Camaro Chroma, in Summit White with a nice silver stripe package. All the parts on this car are either currently offered through GM or will be offered in the near future. Those parts include a set of 21-inch wheels, a “Blade” rear spoiler, a ground effects package, rear fender graphics and a new front grille. There’s also a cold air intake, shorty headers and a performance exhaust, as well as a Victory Red engine cover and Hurst short throw shifter.

The Camaro Dusk concept is designed to be sporty and sophisticated, with much of the car’s highlights being inside the cabin. The interior gets a stunning Jet Back and Sedona leather treatment that really helps class-up the car. It also features plenty of convenience options for younger buyers with a Boston Acoustics sound system, an iPhone cradle and WiFi connectivity. Outside there’s a custom ground effects package that Chevy says may enter production. Other highlights include a set of 21-inch BBS wheels, a lowering kit and an SS spoiler. To help give the car’s exterior a more premium look, many of the exterior details have also been painted to match the color of the wheels.

Finally, there’s the Camaro Graphics car, which will showcase one of four potential new grahics packages on each of the four days of the SEMA Show. Chevy launched a graphics campaign in October to let customers and enthusiasts choose the next graphics package and this car is being used to showcase the four finalists. Chevy also launched a Facebook page (www.facebook.com/chevycamaro) dedicated to the campaign where you can vote for your favorite.

GALLERY: The Jay Leno Camaro

IMG_8852.JPGIMG_8853.JPGIMG_8854.JPGIMG_8855.JPGIMG_8856.JPGIMG_8879.JPG

GALLERY: Camaro Synergy

IMG_8860.JPGIMG_8859.JPGIMG_8861.JPGIMG_8863.JPGIMG_8871.JPGIMG_8862.JPG

GALLERY: Camaro Chroma

IMG_8874.JPGIMG_8873.JPGIMG_8875.JPGIMG_8876.JPGIMG_8877.JPGIMG_8878.JPG

GALLERY: Camaro Dusk

IMG_8864.JPGIMG_8866.JPGIMG_8867.JPGIMG_8868.JPGIMG_8881.JPGIMG_8870.JPG

Official release after the jump:

The Jay Leno Camaro Powered by a twin-turbocharged version of the 3.6L direct injected V-6 that is standard in Camaro LS and LT models, Leno’s Camaro blends high performance with surprising efficiency in a racing-ready package. A pair of Turbonetics T-3 turbochargers blows through a custom air-to-air intercooler, force-feeding the engine about seven pounds of boost and lifting its horsepower level to about 425. That’s about 40 percent greater than stock and in normal driving (when the turbochargers aren’t making boost), there’s virtually no penalty in fuel economy over the non-turbocharged 3.6L engine.

“Jay’s Camaro offers style, performance and efficiency in a big way,” said Dewar. “It delivers the power of a Camaro SS on demand, but with the fuel economy of a V-6.”

Supporting upgrades for the turbo system include a larger-capacity Be-Kool radiator and a custom exhaust system, as well as a Centerforce-supplied clutch and pressure plate for the six-speed manual transmission. The tubing for the turbo system is powder-coated blue. The powertrain was designed to deliver consistent, controllable power for both the street and race track. In fact, road racing was a primary mission for the car during its development.

Additional vehicle also support its racing intent:

* Brembo six-piston brake package * Pedders coil-over lowering kit * New front fascia with custom fog lamps and integral brake cooling vents * Air extractor-style hood

The exterior styling of Leno’s car is the most radical of all the Camaro concepts at SEMA. The front fascia and hood are one-off creations, as are the unique upper and lower grilles and the ground effects package (including a rear diffuser). The heritage-inspired vent styling in front of the rear wheels has been replaced with functional brake cooling ducts.

Camaro Synergy The Camaro Synergy concept previews a new Synergy Green production exterior color that will be offered on a special-edition Camaro in the first half of 2010. It also features a host of the latest Camaro accessories offered through Chevy dealers. They dramatically enhance the performance appearance of the car, demonstrating the personalization possibilities open to Camaro owners. Designers took liberties with the accessories, creating a totally unique package. Details include:

* 21-inch wheels, with a black center finish and polished rim * Ground effects kit * Cyber Grey Rally hood stripes * High wing rear spoiler (future accessory) * Performance air intake

The ground effects include pronounced rocker moldings, a rear diffuser-type styling piece and a front spoiler. They, along with the rear wing spoiler and rally stripes, are finished in the production Cyber Grey color, although the ground effects and spoiler can be painted to match the exterior of the car. The Rally stripes are adhesive-backed and are offered in grey, black or white. They’re part of a broader range of heritage-inspired graphics that also include “hockey stick” stripes for the front fenders.

Chevy designers further enhanced the concept with a Pedders coil-over lowering kit and a set of large, Brembo brakes, as well as color-coordinating the Jet Black interior with Synergy Green accent stitching, piping and other accents. The lowering kit, brakes and interior accents are not among the accessories offered for the Camaro, but represent common and popular aftermarket upgrades. Chevrolet will gauge public interest in the features for possible inclusion in future accessory offerings.

Camaro Chroma It looks like the custom creation of a tuner shop, but the Camaro Chroma simply demonstrates how carefully selected accessories available through Chevy dealers can create a look like nothing else. The Camaro Chroma is based on an SS/RS model in Summit White and uses a combination of current and not-yet-released components, including:

* A new silver stripe package * 21-inch wheels (future product, with silver-painted spoke centers and a Victory Red stripe) * “Blade” rear spoiler (future product) * Summit White ground effects package * Rear fender vent graphics * Accessory front grille with body-color outer frame (future accessory)

“With its silver graphics on the Summit White paint, this car has a tailored, tone-on-tone appearance that is simultaneously racy and subdued,” said Todd Parker, design manager, GM Accessory Studio. “It is a sophisticated-looking car that is easily duplicated by any customer, because all of the parts are available to build it.”

From a performance standpoint, the Camaro Chroma’s standard LS3 V-8 engine is equipped with current accessories, including a performance intake, shorty headers and performance exhaust system. There’s also a Victory Red engine cover and a Hurst short-throw shifter for the six-speed manual transmission, as well as red-painted Brembo brake calipers.

Inside, the black-and-grey leather seats feature red accent stitching, as do the shifter boot, floor mats and door trim. Accessory inserts for the dashboard and door panels (in silver) are also included as available accessories.

“What’s great about the Camaro Chroma is it speaks to the almost unlimited possibilities that the accessories offer,” said Parker. “You can build your Camaro mild or wild, but build it your way.”

Camaro Dusk Inspired by the style of young, urban professionals, the Camaro Dusk concept rolls with a contemporary tuner aesthetic. It is understatedly aggressive looking, with a lowered ride height, new 21-inch wheels, the rear spoiler from an SS model and a custom ground effects package.

“This is a car with an international flair, bringing the Camaro to a place it hasn’t traditionally been,” said Parker. “It is a very tailored look that is stylish and sophisticated, but with a distinct American accent.”

The ground effects package includes a racing-inspired front splitter, rocker extensions and a rear diffuser. They are prototype parts that may enter production as dealer-available accessories at a later date; the same goes for the 21-inch wheels from BBS. Many of the details, such as the taillamp and fog lamp bezels, match the finish of the wheels, lending a more premium look to the car.

The Camaro Dusk’s body is painted Berlin Blue, while the ground effects are painted a contrasting color. Additional performance items include the exhaust system and Brembo brakes from a Camaro SS (with painted calipers). The interior is trimmed in stylish Jet Black and Sedona, with complementing features including footwell lighting, premium door sill plates and other details.

Today’s young professionals expect advanced technology and premium audio options and this concept delivers with a crisp, well-tuned Boston Acoustics sound system, WiFi connectivity and a convenient cradle for an iPhone.

Camaro Graphics Camaro designers dreamed up half a dozen proposals for accessory graphics packages, with the intent of soliciting feedback from Camaro enthusiasts for possible production. Chevrolet then launched the graphics campaign in mid-October, asking Camaro fans on Facebook to pick their favorite design.

The top four designs were produced and brought to the SEMA Convention, where a Silver Ice Metallic Camaro will wear each contender on a different day. At the conclusion of the convention, after thousands of enthusiasts see the graphics on the car in person and on Facebook, another round of voting will occur. The top vote-getter will be considered for future production.

“Camaro has thousands of fans on the various social media sites and this is a great way to demonstrate that Chevrolet is connected to our customers,” said Dewar. “With so many great designs to choose from, we’re sure the voting will be close, but whatever the outcome, the real winners will be the customers who personalize their Camaro with the winning graphics package.”

The Camaro Graphics display vehicle will be located prominently in the GM display during the SEMA Convention, starting on Tuesday, Nov. 3, 2009. At the close of the convention each day, the graphics package will be changed.

All of the proposed graphics packages can be viewed and voted on by logging onto Camaro’s Facebook page: www.facebook.com/chevycamaro.

« Back
SWEEPSTAKES – OFFICIAL RULES, TERMS AND CONDITIONS

AutoGuide.com’s Monthly Overlay Newsletter Signup – By subscribing to our email newsletter, Entrants are eligible to win one (1) Amazon.com Gift Card (value of $100.00 USD). One (1) winner will be chosen every month at random and contacted by VerticalScope Inc.’s staff. *Amazon.com is not a sponsor of this promotion. Except as required by law, Amazon.com Gift Cards ("GCs") cannot be transferred for value or redeemed for cash. GCs may be used only for purchases of eligible goods at Amazon.com or certain of its affiliated websites. For complete terms and conditions, see www.amazon.com/gc-legal. GCs are issued by ACI Gift Cards, Inc., a Washington corporation. All Amazon ®, ™ & © are IP of Amazon.com, Inc. or its affiliates. No expiration date or service fees.

1. NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN THIS SWEEPSTAKES. AGE/RESIDENCY RESTRICTIONS, VOID WHERE PROHIBITED.

2. PRIZE: One (1) Winner will be randomly selected every month to each receive: one (1) $100.00 Amazon.com Gift Card (the “Prize Supplier”). Total approximate retail value of all prizes is approximately $100.00 USD. Prizes are not transferable and no cash or prize substitution is allowed. Prize package is awarded "as is" with no warranty or guarantee, either express or implied.

3. ELIGIBILITY: From the time of entry through the final date of prize fulfillment, each contest entrant and selected entrant must be a permanent lawful citizen and resident residing in the 50 United States or the District of Columbia or in Canada, and be twenty one (21) years of age or older. VOID IN PUERTO RICO, THE U.S. VIRGIN ISLANDS, IN ALL FOREIGN COUNTRIES OUTSIDE OF THE UNITED STATES, AND ALL OTHER U.S. TERRITORIES OR CANADA AND POSSESSIONS AND WHERE PROHIBITED OR RESTRICTED BY LAW. Employees, officers, directors, agents and representatives, of the Sponsor and the Prize Supplier and each of their respective parent companies, affiliates, subsidiaries, advertising and promotion agencies, promotion partners and any entity involved in the development, production, implementation, administration or fulfillment of this Sweepstakes, and the immediate family members (e.g., spouse, mother, father, sister, brother, uncle, aunt, nephew, niece, grandparent, in-law, daughter and son, regardless of where they live) and persons living in the same household (whether or not related) of such individuals are not eligible to participate or win. Only one selected entrant per household. All decisions of the Sponsor with respect to this sweepstakes are final. The Sponsor shall have the right at any time to require proof of identity and failure to provide such proof may result in disqualification from the Sweepstakes.

4. ENTER BY INTERNET: You may enter this sweepstakes via the Internet by logging onto AutoGuide.com and subscribing to our email newsletter via the pop-up overlay.

5. SELECTION OF WINNER: One (1) Entrant will be selected by random selection who have subscribed to our email newsletter. The winner may be announced publicly on AutoGuide.com and will be contacted by VerticalScope Inc.’s staff. The winner will be required to provide a mailing address (that is not a P.O. box) to receive the prize which will be shipped free of charge.

6. ODDS OF WINNING: Odds of winning a prize are determined by the total number of eligible entries received.

7. RESTRICTIONS: The prize package consists of one (1) Amazon.com Gift Card with an approximate value of $100.00 USD. If prize cannot be awarded due to circumstances beyond the control of the Sponsor or Prize Supplier, no substitute prize will be awarded due to the unique nature of the prize. Sponsor and Prize Supplier shall not be liable to the winner or any person claiming through winner for failure to supply the prize or any part thereof, by reason of any acts of God, any action(s), regulation(s), order(s) or request(s) by any governmental or quasi-governmental entity (whether or not the action(s), regulations(s), order(s) or request(s) prove(s) to be invalid), equipment failure, utility failure, internet failure, terrorist acts, threatened terrorist acts, air raid, blackout, act of public enemy, earthquake, war (declared or undeclared), fire, flood, epidemic, explosion, unusually severe weather, hurricane, embargo, labor dispute or strike (whether legal or illegal) labor or material shortage, transportation interruption of any kind, work slow-down, civil disturbance, insurrection, riot, or any other cause beyond Sponsor's or Prize Supplier's control (collectively, "Force Majeure Event"). Sponsor shall not be responsible for any cancellations, delays, diversions or substitutions or any act or omissions whatsoever by the performers/events, other transportation companies or any other persons providing any of these services and accommodations to passengers including any results thereof such as changes in services or accommodations necessitated by same.

8. CONDITIONS: By entering the Sweepstakes, entrants agree to be bound by the Official Rules, Terms and Conditions and that Sponsor has the irrevocable right to use in perpetuity entrants' names, user names, likenesses, photographs, voices, home mailing address, biographical and prize information, and entry materials, without notice to entrants and without compensation or obligation, in any and all media now or hereafter known throughout the world, in any manner whatsoever, to advertise and promote Sponsor, its products and services, the Sweepstakes, and for any other purpose except where prohibited by law. Entrant waives the right to assert as a cost of winning a prize any and all costs of verification and redemption or travel to redeem said prize and any liability which might arise from redeeming or seeking to redeem said prize. Sponsor is not responsible for fraudulent calls or emails made to entrants not by the Sponsor. If the Sweepstakes is not capable of running as planned by reason of damage by computer viruses, worms or bugs, tampering, unauthorized intervention, fraud, technical limitations or failures, any Force Majeure Event or any other cause which, in the sole opinion of Sponsor, could corrupt, compromise, undermine or otherwise affect the administration, security, fairness, integrity, viability or proper conduct of the Sweepstakes, Sponsor reserves the right, in its sole and absolute discretion, to cancel, terminate, modify or suspend all or any part of the Sweepstakes, and to select a winner from among all eligible entries received by Sponsor up until the time of such cancellation, termination, modification or suspension, as applicable. Sponsor reserves the right in its sole discretion to disqualify any individual that (i) tampers or attempts to tamper with the entry process or the operations of this Sweepstakes in any manner, (ii) violates the Official Rules, Terms and Conditions or (iii) acts in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. CAUTION: ANY ATTEMPT BY AN ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY DAMAGE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL LAWS. SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK CIVIL AND/OR CRIMINAL PROSECUTION AND/OR DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW. Any expenses and receipt and use of the prize and federal, state and local taxes and fees applicable in connection with the prize awarded are the sole responsibility of the winner. An IRS Form 1099 will be issued in the name of the winner for the actual value of the prize received. This Sweepstakes is subject to all federal, state and local laws of the United States. VOID WHERE PROHIBITED. Sponsor, Prize Supplier, and their respective officers, directors, parent companies, affiliates, subsidiaries and advertising and promotion agencies, employees, representatives and agents are not responsible for and shall not be liable for (i) any injuries, losses or damages of any kind caused by a prize resulting from acceptance, possession or usage of the prize, or (ii) printing, distribution or production errors. Sponsor or its affiliates may rescind any promotion found to contain such errors without liability at its or their sole discretion.

9. SPONSOR: The Sponsor of this contest is VerticalScope Inc. (the owner and operator of AutoGuide.com), 111 Peter Street, Suite 700, Toronto, Ontario, M5V 2H1.

Subscribe to our email newsletter and automatically be entered to win.
*Restrictions apply. See offer for details

Get Breaking Automotive News, Reviews and Video in your Facebook Feed!

Already Liked