Dodge’s unveiled its custom Mopar Dodge Ram Bianco Image Vehicle at the SEMA Show today, possibly firing a warning shot at the Ford F-150 Platinum and letting he Blue Oval know that there may be competition in the luxury truck business. Ford’s F-150 Platinum caters more to ranch owners than ranch hands, and the Mopar Dodge Ram Bianco does the same.
Based on a Ram 1500 Sport with a 5.7-liter HEMI V8, the truck gets a slight boost in performance thanks to a Mopar cold air intake and dual exhaust system.
Modifications to the outside of the truck include a Mopar tonneau cover and fender flares, and a Mopar carpeted bedliner that is washable. There’s also a chromed grille to give the truck some extra bling. A Ground Force lowering kit gives the truck a more aggressive stance and better on-road manners with improved handling and less body roll. A set of massive 22-inch Mopar wheels and several coats of a special Arctic Ice pearl paint help complete the look.
Most importantly on such a luxury themed vehicle is the interior, which Mopar has outfitted with white and black Katzkin seats and matching door trim. The dual tone theme continues throughout the rest of the cabin with piano black and arctic ice accents. A Kicker audio system with a powerful subwoofer, amplifier and upgraded speakers help complete the package.
The whole idea might sound a bit silly to serious pickup drivers, but if there’s a market for it, this truck would most certainly sell.
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