SEMA 2009: Robby Gordon to Compete in 2010 Dakar Rally in New Full Carbon H3

SEMA 2009: Robby Gordon to Compete in 2010 Dakar Rally in New Full Carbon H3

As a brand, Hummer’s time in the spotlight is pretty much over, although if there is something that can save the brand it might be a core group of enthusiasts and a strong motorsports background. While Hummers are best known for being excessive street machines, unlike a lot of SUVs, they are actually incredibly capable off-roaders.

And so despite the brand’s near disappearance for the marketplace over the past year, Hummer was in attendance at the 2009 SEMA Show displaying two special edition street machines and two off-road racing trucks – including the incredible Robby Gordon Off-Road Dakar Hummer.

Gordon has raced a Hummer in off-road events since 2008, and last year places third overall in the grueling Dakar Rally. This year, the Hummer team and Gordon have their sights set on first and it looks like they have the truck to do it.

Hummer claims the race-truck is based on an H3, but with what appears to be an entirely carbon fiber vehicle, we’re not sure there’s much of the factory car left. It’s a tube-chassis vehicle and while it is built for serious off-roading, Gordon will be comfortable inside thanks to a fully enclosed cockpit with air conditioning. As for the engine, Hummer will only say that it is based on a production GM V8.

The 2010 Dakar Rally starts January 1st and we’ll be sure to check in on how Gordon and his crazy carbon Hummer are doing.

GALLERY: Robby Gordon Off-Road Dakar Hummer

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Official release after the jump:

HUMMER FOCUSES ON OUTDOOR RECREATION AND OFF-ROAD RACING AT THE 2009 SEMA SHOW

With a renewed focus on recreation and off-road racing performance, HUMMER comes to Las Vegas and the 2009 SEMA Show with a group of four special trucks and SUVs demonstrating the purpose-built nature of HUMMER vehicles.

HUMMER introduces two concepts, the H3 Moab, outfitted with a host of off-road performance accessories inspired by its namesake, and the H3T Sportsman – a proposal for the ultimate outdoorsman’s truck. In addition, Rod Hall Racing’s two-time Baja 1000 full stock-class winning H3 Alpha and Robby Gordon Off-Road’s Dakar-proven HUMMER round-out HUMMER’s 2009 SEMA Show display.

“HUMMER is refocusing on what made the brand successful, which is building rugged, all-terrain vehicles with capabilities that meet the needs of our customers,” said James Taylor, HUMMER CEO. “These concepts not only highlight the off-road performance technology built into our models from the factory, they are inspiration for enthusiasts who want to express themselves via their H3 or H3T.”

While none of these specialized HUMMERs are currently targeted for production, they incorporate Genuine HUMMER Accessories and other aftermarket parts available today, allowing owners and enthusiasts to replicate much the concept vehicles’ enhanced capability and performance.

H3 Moab

HUMMER is the ultimate vehicle for the independent spirit, and the H3 Moab is no exception. Inspired by trails like Steel Bender, Moab Rim, and Poison Spyder, the H3 Moab pays homage to one of the world’s greatest landscapes and off-road enthusiasts’ playground.

Beginning with the solid off-road foundation of a 300-horsepower, V8-powered H3 Alpha with factory-installed front- and rear- locking differentials, the H3 Moab features a combination of production equipment, available aftermarket components and specialized modifications.

At the heart of the H3 Moab’s design is the combination of a Rancho four-inch front suspension lift and a custom rear spring-over conversion inspired by current HUMMER engineering test vehicles. The suspension modifications are supported by Rancho shocks and sure-footed performance is provided by its 35-inch BF Goodrich Mud-Terrain KM2 tires mounted on custom 17-inch 2-piece Monster Black Competition Beadlock Raceline Wheels by Allied.

The H3’s standard underbody protection has been augmented with additional custom shielding and a HUMMER Genuine Accessory brushguard and rocker protection provide the Canyon Metallic exterior paint with defense against the elements. Mounted atop the H3 is a Gobi Ranger roof basket to increase cargo carrying capacity for long overland journeys. The H3 Moab also features HUMMER Genuine Accessory lower grille mounted lamps and six Delta Xenon roof basket-mounted off-road lamps to provide lighting in all conditions.

Rounding out the exterior enhancements are a Predator Motorsports H3 winch mount system with a Warn XD9000 winch and Viking Off-Road synthetic winchline to deliver an integrated recovery solution for any situation encountered on the trail.

Functional additions to the H3 Moab continue into the vehicle’s interior with the addition of custom all-weather flooring, HUMMER Genuine Accessory all-weather floor mats and cargo area mat. To aid in trail visibility, front- and rear-facing cameras have been integrated into the vehicle bumpers and display the terrain fore and aft on the navigation radio screen. Integrated into the rear cargo area of the vehicle is a Warn Air-Power SPI, ideal for airing-up tires for the trip home after a long weekend on the trail.

Restoration for Recreation

HUMMER engineers have used the natural proving grounds surrounding Moab, UT since the introduction of HUMMER vehicles. As such, the brand and its owners have been an ongoing partner of Tread Lightly to promote responsible recreation to ensure open access for future generations. To continue this relationship and in conjunction with the introduction of the H3 Moab, HUMMER will make a donation to Tread Lightly for every photo of HUMMER vehicles in Moab posted to its Facebook page at www.facebook.com/hummer. These funds will be directed towards projects in Moab under the Tread Lightly Restoration for Recreation grant program.

H3T Sportsman

The H3T Sportsman concept demonstrates the ideal midsize truck for the outdoor enthusiast whose weekends are spent in the field or stream. HUMMER designers enhanced the H3T Alpha’s inherent functionality with a combination of powertrain modifications, suspension enhancements and a balanced selection of Genuine HUMMER Accessories and aftermarket components.

Starting with a new H3T Alpha, engineers added nearly 70 horsepower to its 5.3L V-8 via components available in the aftermarket. They include LS2 cylinder heads, a higher-lift camshaft and supporting components. Also enhancing performance is a custom, 3.5-inch exhaust system.

Taking a note from playbook of the HUMMER stock-class race program, the H3T rides on 35-inch-tall BF Goodrich All-Terrain T/A tires mounted on HUMMER Accessory 20-inch wheels. The concept also uses racing-proven stock and aftermarket suspension components, including Light Racing JounceShocks and 2-inch-diameter Rod Hall Racing piggyback reservoir-type performance shocks. The modified suspension improves the H3T’s inherent off-road capability for traversing all forms of terrain.

To enhance the storage flexibility of the H3T’s 5-foot bed and standard bed-rail system, the Sportsman includes right- and left- side lockable storage boxes from HUMMER Genuine Accessories, perfect for securing valuable hunting and fishing gear.

Additionally, the Wildrye Matte custom paint is highlighted by functional HUMMER accessories, including grille-mounted and custom low-profile front- and rear-facing roof-rail mounted Delta off-road lamps, a body-color upper grille and a matte finish fuel door.

A Predator Motorsports H3 winch mount system with a Warn XD9000 winch and Viking Off-Road synthetic winchline and Expert Recovery Kit provide the necessary recovery tools for any situation. On the interior, added HUMMER Genuine Accessories all-weather floor mats and seat covers protect the crew cab’s interior from elements.

Robby Gordon Off-Road Dakar HUMMER

HUMMER and Robby Gordon Off-road have joined together again to take on the 2010 Dakar Rally, widely considered to be the most grueling off-road race in the world due to its brutal terrain and extreme environmental conditions. Gordon will lead Team HUMMER from behind the wheel of his HUMMER H3 race truck.

Gordon was the first American to win a stage at Dakar, and he has been passionate about the program ever since. Since forming the relationship and building his Dakar HUMMER for the 2006 Rally, Gordon and Team HUMMER have proven a formidable Dakar challenger. In 2007, he finished first in the OP class and 8th overall. In 2008, Gordon’s elite off-road team entered two Robby Gordon Off-Road HUMMERS in the Central Europe Rally. Gordon won two stages and finished tenth overall while the second HUMMER piloted by BJ Baldwin went on to finish seventh overall. Gordon finished the 2009 Dakar Rally in third place overall, an impressive feat in the highly competitive rally race.

Gordon’s H3 consists of a custom HUMMER body paired with a specially developed chassis featuring a suspension designed by him and his Off-Road team. The H3 is a tube-chassis vehicle similar to Trophy Trucks raced in the famed Baja 1000, except that it has a fully enclosed air-conditioned cockpit, including windshield and side windows. It is powered by a production-based General Motors V8 engine.

Rod Hall Racing H3 Alpha

The Rod Hall Racing HUMMER H3 Alpha represents the ultimate HUMMER stock-class desert racing machine. Piloted by Chad Hall, the H3 Alpha prepares to enter the 2009 SCORE International Baja 1000 in the hyper-competitive full-size stock class. The H3 Alpha was the first stock class vehicle to finish in the 2007 and 2008 Baja 1000 and 2008 Baja 500.

In addition to entering the H3 Alpha in the 2009 Baja 1000, team founder and namesake, Rod Hall will enter his mid-size stock H3. Rod will partner with his eldest son and 2007 Baja 1000 mini-stock class winner Josh Hall.

Rod Hall Racing Team HUMMER competes in the stock class, which features production-based vehicles with stock frames, stock suspension designs and production-based engines. The Team HUMMER H3 Alpha and H3 were built by HUMMER engineers at the Desert Proving Grounds in Arizona. Engineering participation in racing has resulted in various improvements to production components, including suspension bushings, exhaust systems, and wiring harness routing and configuration

Team HUMMER won every stock class season championship in the Best in the Desert and SCORE International racing series in 2008.

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