Audi has just launched a marketing campaign that will culminate at the Geneva Auto Show in March, when the German automaker officially introduces the world to the A1. Audi says its new A1 will be the first premium vehicle offered in the subcompact segment.
Ahead of the Geneva debut, Audi will reveal the car and the details of it online in early February. For now, we have a graffiti version of a design sketch, to give us an idea of where the project is headed. According to an Audi press-release the hatchback will have a coupe-like silhouette and use a great deal of the design from the original A1 Sportback Concept shown in Tokyo and Paris.
“Audi is renowned for taking a lot of features of its showcars into series production,” said Audi design boss, Stefan Sielaff. “The roof arch is a unique characteristic of the Tokyo showcar; there is a certain dynamism in the flow of the A- and C-pillars. An important detail for customization; that much I can tell you.”
Audi plans to make its new premium subcompact highly customizable – particularly with the interior.
It addition to the sketches, Sielaff says the A1 will get an tyical Audi grille, but expect it to be even wider, which will likely bring the headlights further to the side and closer to the hood.
As the A1 will most certainly be targeted at a younger demographic, Audi has also launched a new A1 Facebook fan page (www.facebook.com/audia1), a YouTube channel (www.youtube.com/audi), and a Twitter feed (http://twitter.com/audi_online).
We’ll be sure to bring you more info on the A1 as we get it and see if Audi has any plans to bring this new model to North America.
GALLERY: Audi A1 Design Sketches
Official release after the jump:
Design of the Tokyo and Paris show cars was a sign of things to come • The subcompact car has Audi genes yet is highly individual • New face: independence and premium for a new target group
Ingolstadt, December 14, 2009 – A new name, a new segment, a new car. Is there a more fascinating challenge for a car designer? Bold and surprising design was what the Audi team was aiming for in 2007 when it designed the A1 project quattro for the Tokyo Motor Show and again in 2008 for the A1 Sportback concept for the Paris Auto Show. Both studies are emotion-packed visions for a new, young target group and the particular requirements of city driving, and have been systematically refined ever since. The future is almost here: The countdown to the A1 is on.
The car is still a secret, yet Stefan Sielaff, Head of Design at AUDI AG, is already talking about the future smallest model in the Audi family. “The new A1 has Audi design in its genes. Like all Audi models, the ratio of greenhouse to body is between 1:3 and 2:3. The front overhang is short, but the wheel wells are pronounced, giving the A1 a wide road stance.”
The Audi design team has also come up with something special for the C-pillar. The coupé-like silhouette of the A1 is clearly different from that of the A3. “Audi is renowned for taking a lot of features of its showcars into series production. The roof arch is a unique characteristic of the Tokyo showcar; there is a certain dynamism in the flow of the A- and C-pillars. An important detail for customization; that much I can tell you,” said Sielaff. There will be many ways to customize the A1 to your personal ideas, especially in the interior.
The single-frame grille – a central Audi design feature – will identify the A1 as an Audi. But there’s a surprise in store. “We’ll do something here, maybe with the corners and the width of the grille,” says Sielaff. This will affect the headlights. But more on that in January 2010.