As expected, Chrysler is displaying many refreshed models at the Detroit Auto Show including the brand’s flagship car, the 300. There isn’t actually a lot new with the car, but under new Fiat ownership the company is eager to rebrand itself in any way possible as it waits for all new models to go into development and/or production.
For starters, Chrysler has done away with some of its more complex naming system in favor of two simple (and European sounding) designations: S6 and S8. The S6 model is powered by the company’s 250-hp, 3.5-liter V6, while the S8 gets the 360-hp 5.7-liter HEMI V8.
Most noticeable on the outside of the new 2010 models is the lack of chrome on the front grille. Instead the imposing wall of chrome has been traded in for a blacked-out one. Chrome is, however, still used for the door handles, window surrounds and inside the vehicle. Also on the inside the 300 has received a makeover with a carbon-weave steering wheel with red stitching and silver spokes, as well as carbon-weave door handles with red stitching. In addition, highly-bolstered dark gray leather seats feature suede accents with “300 S” logos.
Both the 2010 Chrysler 300 S6 and S8 go on sale in the Spring of this year.