Home / Auto News / News article: Dodge Challenger Gets Muscular New Performance Appearance Package - AutoGuide.com News
 |  Jan 05 2010, 10:46 AM

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Dodge doesn’t have much in the way of new models for 2010, but a new Performance Appearance Package gives the Challenger an even more aggressive look and is sure to be a box checked on the order form of many Mopar fans. Priced at $1,995 for the interior package, it includes a new paint-matched hood with a raised hood scoop, a rear “Go-Wing” spoiler and a strobe stripe graphics kit.

An interior kit is also offered, with a Mopar-branded T-handle shifter, a metallic pedal kit (automatic only), custom door-sill guards, new floor mats and even a car cover. Pricing is set at $945 for the automatic transmission and $780 for the manual.

The kit is available as a factory option and can be had on SE and R/T models in any of the following colors: TorRed, Bright Silver Metallic, Brilliant Black Crystal and Bright White.

GALLERY: Dodge Challenger Performance Appearance Package

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Official release after the jump:

Dodge Introduces Performance Appearance Package for Challenger

Mopar Gives Challenger the Scoop, Further Enhances Look of Brand’s Iconic Muscle Car

Auburn Hills, Mich., Jan 4, 2010  -  Mopar is giving Dodge Challenger even more of a muscular appearance.

“Our mission at Mopar is to add value to all of our brands,” said Pietro Gorlier, President and Chief Executive Officer – Mopar Service, Parts and Customer Care, Chrysler Group LLC. “Our ‘Moparized’ Dodge Challenger is a great example of how we can further enhance the value of all of our Chrysler, Jeep, Dodge Car and Ram Truck vehicles.”

Mopar’s new exterior appearance package is now available as a factory production option. The exterior includes a unique body-color hood with scoop, body-color rear “Go-Wing” spoiler and strobe stripe performance graphics. An interior appearance package is also available and includes a Mopar-branded T-handle shifter, bright pedal kit (automatic only), bright door-sill guards, premium carpet floor mats and a full vehicle cover to protect this prized possession.

“We worked closely with Mopar to further enhance the appearance of Dodge’s modern-day muscle machine,” said Ralph Gilles, President and Chief Executive Officer – Dodge Car Brand. “Our additional design cues effectively communicate the vehicle’s world-class handling, performance and cutting-edge technology.”

The Manufacturer’s Suggested Retail Price (MSRP) for the exterior package is $1,995. The MSRP for the interior package is $945 for the automatic transmission and $780 for the manual transmission. Both options are available on SE and R/T models in the following colors: TorRed, Bright Silver Metallic, Brilliant Black Crystal and Bright White.