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Honda Insight Sports Modulo Concept Focuses on Exciting Eco

Sporty hybrid to debut at Tokyo Auto Salon

 |  Jan 13 2010, 2:01 PM

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While Honda has made known plans to squeeze added fuel economy out of its Insight, the Japanese automaker is set to debut a new concept that looks at the sporty side of the hybrid. Called the Insight Sorts Modulo Concept, it is set to debut at the Tokyo Auto Salon later this week.

With the theme of “Exciting Eco” this new concept features some major aerodynamic enhancements, although Honda has yet to release any info on what makes it more exciting.

Additional concepts set to be on display by Honda include the feminine Freed MPV, coated in a shade of purple and with plenty of exterior graphics and custom interior treatments. Finally, a bright yellow Honda Life completes the lineup of concepts.

Along with several other production models, Honda will show off the Civic Type-R Euro. Specially made for the European market, it was so highly praised by the press there, that Honda has decided to offer it to domestic buyers.

GALLERY: Honda Insight Sports Modulo Concept

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Official release after the jump:

PRESS RELEASE

TOKYO, Japan, January 13, 2010 – Honda Access Corporation*1, manufacturer of genuine Honda aftermarket parts and accessories, announced that it will feature a new Modulo*2 concept vehicle and new styling study models in its exhibition at the Tokyo Auto Salon 2010 with NAPAC*3, to be held from Friday, January 15, to Sunday, January 17, 2010, at Makuhari Messe in Chiba, Japan.

Leveraging the Insight hybrid vehicle’s advanced aerodynamic performance and fun, comfortable driving, the Insight Sports Modulo Concept expresses the joy of driving with the theme of “Exciting Eco.” With its advanced styling featuring chiseled lines, the Modulo concept vehicle demonstrates the new value that Sports Modulo customization has to offer a next-generation hybrid.

In addition, Honda Access will display highly customized Freed and Life styling study models, as well as the Step WGN and other automobiles that feature Honda’s latest equipment. The exhibition will also present the Gathers Advance*4 next-generation car navigation system concept model, genuine Honda parts and accessories.