Nissan has confirmed that after missing out on a long list of auto shows, it is preparing for the New York Auto Show in late March. The company is launching eight new models in the next 12 months and has announced that the new QX56 full-sized luxury SUV (pictured in spy photos above) from the brand’s Infiniti arm will bow at the Big Apple show.
This will also be the first time Infiniti will show the all-new M37 and M56, as well as the facelifted 2010 Infinti G37. There is even a strong possibility that the new G25 model, powered by a turbocharged 2.5-liter V6, will arrive in New York.
Nissan is expected to showcase new products as well, likely showing the Juke compact crossover, that will first debut at the Geneva Auto Show in early March.
GALLERY: 2011 Infiniti QX56 Spy Photos
Official release after the jump:
Nissan and Infiniti Confirm Participation at 2010 New York International Auto Show
NEW YORK, Jan. 12 /PRNewswire/ — Despite a recent report to the contrary, Nissan North America confirmed its full participation at the 2010 New York International Auto Show (NYIAS) today ending any speculation that the Japanese automaker was pulling out of the Show.
Over the years, the company has chosen New York for many of its most important new vehicle launches including the all-new seventh generation Maxima and the volume-leading Altima.
“Infiniti will unveil the all-new QX56 full-size luxury SUV at the New York International Auto Show this spring,” said Nissan North America product public relations director, Scott Vazin. “The show perfectly suits our needs in terms of launch timing, media attendance and, most importantly, our customer base.”
In fact, New York represents the nation’s largest DMA (designated market area) for most automobile manufacturers, including Nissan and 22 of the 35 major automobile brands. New York is the second largest DMA for eleven of the 12 other brands.
Every major automaker that sells cars in the U.S. is exhibiting at the 2010 New York International Auto Show.
“Auto shows continue to be one of the best marketing tools for selling cars and trucks,” said show director Candida Romanelli. “In fact, a recent survey conducted at last year’s event concluded that auto shows are the number one most reliable source of information for consumers in the new vehicle market and that attending the show significantly increases their purchase consideration. In this economy, we understand the importance of every marketing dollar spent, and we are pleased that Nissan and others consider New York a sound investment,” concluded Romanelli.
About the 2010 New York International Auto Show
Ushering in the latest motor trends, the 2010 New York International Auto Show will unveil an expansive collection of cutting-edge design and extraordinary innovation. More than 1,000 cars and trucks will be on display. NYIAS is North America’s first and largest-attended auto show.