It’s not likely to help sell a single car, but Mercedes-Benz has just kicked-off a marketing effort in Europe for the new SLS AMG exotic which will help draw attention to the brand as a whole. Included in the new campaign, Mercedes asks the question, that with an engine, a cockpit and two wings, “Is it still a car?” Some ads will even feature Mercedes’ newest Formula One driver Michael Schumacher.
In addition to more traditional advertising, Mercedes has announced that the SLS AMG will be featured in a new iPhone racing application called “SLS AMG,” as well as in the upcoming Gran Turismo 5 (a game that’s been delayed so many times, the SLS might be a classic before we ever get a chance to play it). The SLS will even be featured on the cover of the game box.
Mercedes has also launched an interactive website about the car, with videos, photos and downloads, which can be seen here:
GALLERY: Mercedes-Benz SLS AMG Marketing Campaign