Furious Fuchsia Dodge Challenger Celebrates 40 Years of a Muscle-Car Icon

Furious Fuchsia Dodge Challenger Celebrates 40 Years of a Muscle-Car Icon

Dodge is once again releasing a new special edition versions of its Challenger with another signature paint color. This time it’s Furious Fuchsia and as girly as it might be, the Challenger still manages to look like a man’s machine.

While it may be feminine, what’s under the hood most certainly isn’t with no V6 being offered. Instead, Dodge will offer the Furious Fuchsia Challenger as an R/T Classic and as an SRT8 model. R/T models get matte-black or bright white side stripe package, “Challenger fender badges”, 20-inch wheels, a body colored rear spoiler, function hood scoop and racing style fuel door. Inside, there’s the option of Pearl White seats with Dark Slate Gray and Furious Fuchsia stitching. Those who opt for a six-speed manual transmission will also get the Track Pak with a 3.92 differential, dual-exhaust system, and a pistol-grip shifter to help get all 376-hp to the ground.

Better yet, ensure exclusivity with just one of 400 SRT8 models with 425-hp. It gets much of the same items but includes the Pearl White seats as standard with a Furious Fuchsia stripe, 20-inch forged aluminum SRT wheels with Stain Black accents, chrome quad-exhaust tips and a limited edition dash plaque.

Pricing for the R/T is set at $35,140, while SRT8 models will run you $45,150.

The Furious Fuchsia is the latest “high-impact heritage” paint color that Dodge has released, with a Plum Purple model being shown at the Detroit Auto Show earlier this year. Dodge will show the Furious Fuchsia Challenger R/T and SRT8 at the Chicago Auto Show later this week. We’ll be sure to bring you a few photos.

For complete 2010 Chicago Auto Show coverage click here

GALLERY: Furious Fuchsia Dodge Challenger R/T and SRT8


Official release after the jump:


Dodge Celebrates Four Decades Of Challenger’s Muscle-car Heritage With Limited-edition Furious Fuchsia Models
  • 2010 Dodge Challenger Furious Fuchsia editions commemorate 40 years of Dodge muscle-car performance
  • Limited-edition Furious Fuchsia exterior answers customers’ desire for the return of more Dodge brand high-impact heritage paint hues
  • 2010 Dodge Challenger R/T Classic edition is available in all-new Pearl White performance seats and Bright White A-line body-side R/T stripes
  • Dodge Challenger SRT8® Furious Fuchsia edition features unique 20-inch SRT forged aluminum wheels with Satin Black painted pockets, serialized dash plaque, Pearl White leather SRT performance seats with Furious Fuchsia accent stripe and retro-inspired chromed quad exhaust tips
  • Limited-production run of Dodge Challenger R/T Classic editions and only 400 Dodge Challenger SRT8 editions in Furious Fuchsia available

Auburn Hills, Mich., Feb 8, 2010 – Two of the wildest and rarest 2010 Dodge Challenger models will soon be available to Dodge fans and collectors to commemorate 40 years of Dodge Challenger performance; the 2010 Dodge Challenger R/T Classic and Challenger SRT8® Furious Fuchsia editions. With its Furious Fuchsia Pearl Coat exterior paint and all-new Pearl White leather performance seats, these limited-edition Dodge Challenger models deliver the best of modern American muscle-car characteristics-unmistakable design, world-class handling, powerful HEMI® V-8 engines and technology-now in one of the most significant hues.

“Commemorating four decades of Challenger performance, the new R/T Classic and SRT8 Furious Fuchsia editions modernize one of the most memorable hues from 1970 to create a modern muscle-car that exudes more performance, passion and even more nostalgia,” said Ralph Gilles, President and Chief Executive Officer, Dodge Car Brand and Senior Vice President-Product Design, Chrysler Group LLC. “As an ode to our Dodge fans, these highly collectible models feature all-new Pearl White leather performance seats with Furious Fuchsia accents to deliver a customized, yet contemporary look to the heritage-inspired interior. Sum it all up, and Dodge is delivering a muscle-car tribute that no other manufacturer can even match.”

The U.S. Manufacturer’s Suggested Retail Price (MSRP) for the new 2010 Dodge Challenger R/T Classic in Furious Fuchsia Pearl Coat is $35,140, while the high-performance SRT8 model is $45,150 (both prices include $725 destination). Both Furious Fuchsia editions will be available for order at Dodge dealerships nationwide in March.

2010 Dodge Challenger R/T Classic Furious Fuchsia Based on the powerful 2010 Dodge Challenger R/T, the Dodge Challenger R/T Classic Furious Fuchsia edition features dual throwback A-line body-side R/T stripes in Matte Black or Bright White. Completing the look are “Challenger” fender badges in classic script, large 20-inch polished-aluminum heritage wheels with all-season performance tires, classic egg-crate grille with heritage “R/T” badge, body-color rear spoiler, functional hood scoop and bright racing style fuel-filler door.

On the interior, the trapezoidal theme of the door-panel and gauge cluster, dark headliner and slanted shifter console are inspired by the original Dodge Challenger. Inspiration from the past continues with exclusive Pearl White performance seats accented with Dark Slate Gray and Furious Fuchsia French-seamed stitching as a factory-installed option. Monotone Dark Slate Gray leather performance seats and center console armrest with Furious Fuchsia accent stitching are standard.

When paired with the Tremec six-speed manual transmission, the 2010 Dodge Challenger R/T Classic Furious Fuchsia edition includes the performance-minded Track Pak with precision-shift “pistol-grip” shifter, anti-spin 3.92 differential and a performance-tuned dual exhaust with two low-restriction bottle resonators for maximum “throatiness.” And when it’s time to deliver, the Furious Fuchsia R/T Classic can accelerate from 0–60 mph in less than six seconds with its powerful 376 horsepower (280 kW) and 410 lb.-ft. of torque (556 N•m) 5.7-liter HEMI V-8 engine.

2010 Dodge Challenger SRT8 Furious Fuchsia If the tire-smoking Furious Fuchsia R/T Classic is not exciting enough, the 400 ultra-exclusive 2010 Dodge Challenger SRT8 versions delivers even more punch with a 6.1-liter HEMI V-8 engine-with engine block lacquered in original HEMI Orange paint-producing 425 horsepower (317 kW) and 420 lb.-ft. (569 N•m) of torque, performance-tuned ride and handling, benchmark braking and race-inspired interior with unique SRT-designed appointments.

The limited-production Dodge Challenger SRT8 in Furious Fuchsia is based on the 2010 Dodge Challenger SRT8 and features several standard equipment upgrades, including all-new Pearl White leather SRT performance seats with Furious Fuchsia accented stripe, unique 20-inch SRT forged-aluminum wheels with Satin Black accents, serialized dash plaque indicating the limited production series of 400 and retro-inspired chromed quad-exhaust tips.

Production of the 2010 Dodge Challenger R/T Classic and SRT8 Furious Fuchsia Editions Production of the all-new 2010 Dodge Challenger R/T Classic and SRT8 in limited-production Furious Fuchsia Pearl Coat will start in May 2010 at the Brampton Assembly plant in Brampton, Ontario, Canada. These special-edition coupes will be built on the same assembly line as the award-winning and quality-proven Dodge Charger and Dodge Charger SRT8 sedans.

  • Tom Donohue

    In it’s day it had some pretty wild colours. I am not sure about this. But the car is excellent

  • Colum Wood

    Yea… back in the day Dodge offered Panther Pink.

  • Stephen Birch

    Funny, I thought Barbie drove a Corvette…

  • jzEllis

    hmmm, nice to see that sombody isn’t taking them selves to serious and having a little fun.


    I have a “Plum Crazy” Challenger R/T ….wished “Sublime” green would have been available.

  • Tracy Hall

    I have bought the furious fuchsia challenger and I Love it. I plan on keeping it garage kept. Only drive on pretty day and fixing it up more. I love my car awesome. I will always own this car. Thanks for coming up the a great idea.

  • Louis

    Yes sir green would have been nice to! I had a 70 CHALLENGER which was green. Just bought a 2010 inferno red.Stored for the winter. Will be back on the road in may for 6 months. Never seen a bad colour on a “CHALLY”.Just like Tracy….garage kept. I called it my “GR8-RIDE”!Brings back a lot of good memories i’ll tell you!