Report: Honda Insight Sales Struggling Because it’s Too Small, Says Exec
Future of Fit Hybrid uncertain
Honda is expecting that its new Insight hybrid won’t meet its sales target because it’s to small. That, at least, is the opinion of Honda Executive Vice President Koichi Kondo, who told Bloomberg, “I think we compromised too much on size in pursuing fuel efficiency.”
Honda had expected to sell as many as 200,000 units during the Insights first year on the market, but managed only 130,445 in 2009, with sales beginning in the automaker’s home market of Japan in February. Honda had expected the car to be a particular success in the U.S., where it had planned to sell 90,000 (almost half) of its Insights worldwide. Instead, Honda managed to move just 20,572 units.
Kondo also admitted that considering the how well the Fit has done in the marketplace and the prohibitive cost of making a hybrid version of the car, it might not look at building a hybrid Fit after all. “Our engineers are really struggling,” he said.
Interestingly, Kondo didn’t touch on the fact that it might not be the Insight’s size, but rather its fuel economy numbers (well, below those of Toyota’s Prius), that might be a contributing factor in the car’s unpopularity.
[Source: Bloomberg]











Comments to HONDA It MPG! and cheap materials! 20% less MPG compared to the Puris. I have the 1st Gen Insight and it gets 70+ mpg with 10 yr old technology! You concentrated on a low “price point” vs matching Toyota’s bench marks. Reviews complain about poor handling, materials and the poor MPG. Very unHonda like to miss the mark. Same can be said with the CRZ, terrible MPG figures 32/38 as a Hybrid!, not breaking 40mpg and it S L O W!! Go back to the drawing board and either have it get better MPG or make it “sporty” with a larger engine. As it sits now, will not meet either market of folks who would consider the car. (High MPG or hi performance) and a two seat car, you have to offer great MPG or great performance/handling, and it stands now, Honda CRZ is not offering either! Don’t say we will update it”later” because Honda has lost a core group of customers by eliminating the CRX, S2000 RSX etc. I have waited two years for the CRZ thinking I would get GREAT MPG and “sporty performance” in one package, but no, it will be a BUST in its current form. Honda, I know you do not care about my opinion, but as past owner of 12 Hondas starting with a S800, you need to go back to the drawing board with the current Insight and the CRZ. ( review the negative comments on your Honda CRZ site and other CRZ forums.)
February 11th, 2010 at 9:34 pm