Report: Hybrids Too Expensive for Scion Brand Right Now Says Exec

Report: Hybrids Too Expensive for Scion Brand Right Now Says Exec

Toyota’s hybrid technology is too expensive to be used in Scion models says brand VP Jack Hollis. In an interview with Ward’s Auto, Hollis explained that a hybrid Scion model would essentially be out of the price range of the brand’s target demographic. Scion works to keep all its cars at, or starting at, under the $20,000 mark.

This news comes just days after Honda said a hybrid version of the Fit might not be in the works after all, due to prohibitive cost.

Hollis admits that not having hybrid Scions is particularly unfortunate as the typical Scion buyer is more likely to be open to hybrid technology and want to drive a vehicle that has a reduced impact on the environment. “Youth seem to be very, very cognizant of their environment and the footprint they’re leaving,” says Hollis, who went on to dismiss claims that the Toyota FT-CH hybrid concept shown at the Detroit Auto Show could one day be a Scion.

Toyota previewed the FT-CH and said that it would most likely debut as a smaller Prius model, expanding the Prius name into a family of vehicles. Scion is expected to deliver two new models in the near future, with the iQ concept one possibility, and a new version of the tC reportedly in the works.

Hollis did says that hybrid models are in Scion’s long-term future and even dropped another bomb – stating that all-wheel drive Scion models could be possible. In fact, Scion has already engaged in talks with Fuji Heavy Industries Ltd., the parent company for Subaru, about using its AWD technology. Hollis said that with AWD he believes a sub-$20,000 model could be offered and even commented that the partnership between the two companies has, “just begun.”

Could an AWD FT-86 model perhaps be the future of Scion?

[Source: Wards]

  • Robert scionlover

    hey scion.. bring back the old scion that gets awesome gas mileage..gas is 3.45 a gallon.. its not going down anytime soon.. bring it back, so i can bag it, shave it, and repaint it for show,,