Honda will deliver an all-new second-generation Ridgeline pickup for the 2011 model year. Vicki Poponi, Honda’s VP of product planning told PickupTrucks.com in an interview that the truck will arrive in 2011 as a 2011 model year, so expect it very early on – likely at the Detroit Auto Show.
Introduced in 2005 the Ridgeline embodies Honda’s “I did it my way” philosophy, which sometimes works. In the case of the Ridgeline it certainly didn’t, with low sales that keep getting lower. Last year Honda moved just 16,464 Ridgelines, a drop of over 50 percent from the year before.
And while the truck was never intended to appeal to the hard-core truck audience, it’s even loosing ground with its less-traditional customer due to fuel economy that is less than stellar – particularly for a Honda. So expect a more fuel-efficient engine and improved aerodynamics, for starters. Otherwise, it’s likely to keep the crew-cab layout with an independent rear suspension. Knowing Honda, we expect some impressive new innovations as well.