Your company is going through a PR nightmare with nine million vehicles being recalled, worldwide. The government is investigating whether the issue is worse than you claim. Apple co-founder Steve Wozniak is on your tail. Consumer confidence in your product is waning. What do you do if you’re Toyota President and CEO Akio Toyoda?
Offer a public apology.
What don’t you do?
Be seen leaving in an Audi.
But that’s what happened after Toyoda apologized to his customers in an interview at the World Economic Forum in Davos, Switzerland.
To be fair, it’s unlikely Toyoda arranged to be picked up by the black Audi in Davos. Audi is the official vehicle supplier for the World Economic Forum, so every executive at the event would likely have been chauffeured in an Audi.
But still, Toyota just can’t seem to catch a break lately.