Toyota has made the bold move to turn down a prestigious Japanese automotive award, given to the automaker for the new Prius model just days after a recall was announced for the hybrid’s ABS brake system.
The award, handed out annually by the Japanese Ministry of the Economy, Trade and Industry celebrates a vehicle’s energy efficiency. Not only is the new 2010 Prius a fuel-economy leader, but it was also the top selling model in Japan last year. Toyota cited the Prius’ recall and said it would be appropriate considering the circumstances.
Toyota has not commented if it will also turn down Motor Week’s Best of the Year award, which was just announced last Thursday.