Toyota Loses Market Share on Suspended Sales, Recall Notices

Toyota Loses Market Share on Suspended Sales, Recall Notices

As expected, sales of Toyota models dropped significantly in the first month of 2010, as last year’s largest automaker slipped to just third at the start of a new year. Toyota sales dropped 19 percent in January, while the industry overall posted a 6 percent improvement.

While all the bad press certainly didn’t help Toyota, one of the biggest factors was the automaker’s decision to halt sales of vehicles affected in a recall of 2.3 million cars and trucks due to potentially sticky accelerator pedals that could cause unintended acceleration. The models, which include: the 2009-2010 RAV4, 2009-2010 Corolla, 2009-2010 Matrix, 2005-2010 Avalon, 2007-2010 Camry, 2010 Highlander, 2007-2010 Tundra and 2008-2010 Sequoia. Those models, which were not on sale of the last six days of the month, make up 60 percent of Toyota’s dealer inventory.

Toyota Division General Manager Bob Carter admitted that the company had initially forecasted a sales increase of 4 percent.

Meanwhile, General Motors and Ford surged ahead on fleet sales, with GM posting a 14 percent gain while Ford surged ahead with a 25 percent increase, overtaking Toyota as the second largest automaker in the U.S. Ford did so by quite a margin too, moving 17,481 more vehicles than Toyota.

As for the rest of the auto industry, Chrysler continues to suffer with an 8 percent sales drop at 57,143 units. As a result Chrysler dropped from fourth to fifth, being surpassed by Nissan, while Hyundai managed a 13 percent gain to put it just 5,000 units behind Chrysler.

See after the jump for a full breakdown of U.S. Auto Industry sales in January:

Automaker    Jan. 2010    Jan. 2009    Pct. chng. BMW Group*    15,439    14,344    8% Chrysler Group LLC    57,143    62,157    –8% Daimler AG**    15,447    12,223    26% Ford Motor Co.***    116,277    93,044    25% General Motors****    146,315    128,198    14% Honda (American)†    67,479    71,031    –5% Hyundai Group††    52,626    46,608    13% Isuzu    –    165    –100% Jaguar Land Rover    2,589    2,657    –3% Maserati    101    96    5% Mazda    15,694    15,420    2% Mitsubishi    4,170    4,730    –12% Nissan‡    62,572    53,884    16% Porsche    1,786    1,658    8% Subaru    15,611    12,194    28% Suzuki    2,040    3,650    –44% Toyota‡‡    98,796    117,287    –16% VW‡‡‡    24,614    17,559    40% Other (estimate)    291    304    –4% TOTAL    698,990    657,209    6%