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Audi, a company that has long played second, if not third, fiddle to BMW (at least in North America) has just revived its antagonistic marketing strategy against its German rival. And why not. You don’t see BMW selling a V10-powered exotic or running victory laps around Le Mans.
Earlier attacks were mostly limited to billboards, but this new attack takes viral video form. The new ad boasts of Audi’s recent successes in winning three Car & Driver comparisons against rival BMWs. The vehicles include the S4, Q5 and A6. And as impressive as beating BMW is, what might be even more incredible is that the C&D editors, notorious for their love of BMWs.