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Kia has just launched the above commercial to drum up interest in its first-ever SuperBowl ad set for this Sunday. The bizare campaign features several strange life-sized children’s toys, that look like they’ve been plucked from an internet meme.
At least one of them is a “real” character – monster Muno from the Nickelodeon show Yo Gabba Gabba. There’s even a sock monkey. Heck, we half expect to see pedo bear.. but that’s really not a marketing move anyone wants to make.
As for the robot character, there’s a chance you’ve seen it before, as Kia paraded it around the Detroit Auto Show a few weeks ago. Now Kia didn’t officially say the robot belonged to them, but among the journalists present it was probably talked about more than any car at the show.
Presumably the SuperBowl ad will help promote the all-new 2011 Kia Sorento. We’ll be sure to be watching in the 3rd quarter to see the ad and what Kia’s crazy characters are up to.