Kia has just released a selection of photos of the all-new 2011 Optima (known as the Magentis in some markets), ahead of the car’s world premiere at the New York Auto Show. Simply put, it’s stunning, looking like a more premium German model with a touch of Ford Taurus muscle.
This new model is longer, lower and wider than the predecessor, which should result in a more comfortable ride, better handling and more interior room. Based on the same platform as the newly released Hyundai Sonata, the Optima doesn’t have quite the coupe-like look, with a rather high Lexus IS-like rear end. It features Kia’s “tiger” front end design with a flat nose and large grille, while LED lights are used on the bumper.
While no powertrain info has been provided, it’s safe to assume that much like the Sonata (reviewed here), it will receive a GDI (gasoline direct injection) 2.4-liter 4-cylinder with 198-hp and a six-speed transmission. In the Sonata that engine gets 22/35 mpg (city/highway). With Hyundai set to unveil a 250-hp 2.0-liter turbocharged Sonata and a Hybrid at the NY show, it’s likely that Kia will do the same either in NY or soon after.
Kia claims the new Optima will have class-leading safety and luxury equipment.
“It’s a car that people will simply not expect from Kia – and that’s exactly what we set out to achieve,” says Peter Schreyer, Kia’s Chief Design Officer. “The Optima embodies Kia’s confident new design direction. It’s a global car with individual appeal.”
AutoGuide will be on hand in New York for the official debut, with live coverage starting March 31st.
GALLERY: 2011 Kia Optima (Magentis)
Official release after the jump:
FOR IMMEDIATE RELEASE
Next generation Kia Optima to showcase confident new design direction – World premiere to be held at 2010 New York Motor Show
(SEOUL) March 14, 2010 – The next generation Kia Optima (currently, also known as ‘Magentis’ in some markets) is set to make its world premiere next month at the 2010 New York International Auto Show.
“The next generation Optima possesses the power to surprise,” says Peter Schreyer, Kia’s Chief Design Officer. “It’s a car that people will simply not expect from Kia – and that’s exactly what we set out to achieve.”
The Optima exudes an athletic confidence from every angle and shutline – its raked roofline, the high and pronounced shoulder line of its sculpted flanks and its extended wheelbase are complemented by boldly flared wheelarches and a shallow glasshouse that create a saloon with a muscular and self-assured stance.
The striking visage of the Optima features a new interpretation of Kia’s bold ‘tiger’ family face that’s edged by piercing projector headlamps.
Longer, wider and lower than before, the Kia’s coupe-like profile is enhanced by the sweeping chrome arc that flows from A to C pillar, a distinctive design motif that visually lowers the car further still and enhances its cab-backwards proportions.
Spacious, and with class-leading levels of safety and luxury equipment, the Optima’s intelligently configured and driver-oriented cabin underlines this newfound poise and presence.
“The Optima embodies Kia’s confident new design direction,” says Schreyer. “It’s a global car with individual appeal.”
The Kia Motors press conference for the New York International Auto Show will take place on April 1, 2010 from 10:10-10:35 a.m. at the Kia Stand on Level 1 of the ‘Jacob Javits Center’ located between 34-39 Streets on 11th Avenue in New York City.