Cadillac’s beautiful plug-in hybrid concept car will remain a great idea, but nothing more. According to a report by Automotive News, GM Vice Chairman Bob Lutz wrote in a text message that the Converj, first shown at the Detroit Auto Show in 2009 and well-received by the media, won’t be headed for production.
Lutz wrote that, “priorities and the conviction that the Volt and Ampera will use all available capacity for years to come,” mean that the Converj project has been canceled. This comes as somewhat of a surprise, as it was thought that a higher output version of the Volt’s motor, fitted into a Cadillac, would not only be appealing to consumers, but would also make for a profitable business case. The higher profit margins and higher dollar value of a Cadillac would help cover the cost of the expensive high-technology powertrain.
Instead, Chevy and Opel will mark forward with the Volt and Ampera, while the Cadillac brand seems poised to tackle the lower end of the market, with plenty of resources being poured into the brand’s upcoming rear-drive BMW 3 Series competitor.
[Source: Automotive News via Autoblog]