Geneva 2010: Audi A1 Brings Sexy Back but Justin Timberlake Seemed Less Than N’Sync

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Geneva 2010: Audi A1 Brings Sexy Back but Justin Timberlake Seemed Less Than N’Sync

Audi really went all out to promote its new A1 at the Geneva Auto Show. Newly-signed brand ambassador Justin Timberlake gave Audi’s press conference star power, drawing one of the largest crowds on media day.

Unfortunately the pop star’s appearance was a little underwhelming in this reporter’s opinion.

Lesson #1: If you’re going to have one of the biggest stars on the planet promoting your brand, don’t stick him in a hole in the wall and out of sight of at least a third of the crowd. Just take a look in the gallery below. JT’s on the big screen, but if you look a bit to the left and squint, you can just about make out his hand holding the microphone.

Lesson #2: If you’re going to have a band set up on stage and you’re bringing in a pop star like JT, people will want to see him sing. They don’t want to see him introduce an alternative rock band from Sweden. Nothing wrong with Torpedo’s performance; they acquitted themselves quite well in fact. Personally, I wouldn’t want to be asked to perform when I’m the second most popular musical act on the stage.

Thankfully, the A1 put in a better performance than its co-star. Audi’s new sub-compact has MINI firmly in its sights. The small car (155.5-inches in length, 97.2-inch wheelbase, 68.5-inches wider and 56-inches tall) comes with four engine options.

Diesel options include two 1.6-liter versions with either 90-hp and 169 ft-lbs of torque or 105-hp and 184 ft-lbs of torque. Gasoline models get either a tiny 1.2-liter TFSI 4-cylinder with 86-hp and 118 ft-lbs of torque or a 1.4-liter TFSI with 122-hp and 147 ft-lbs of torque. Five and six-speed manual transmissions come standard, while a seven-speed dual-clutch automatic is available.

But how does it perform? Let’s ask our man JT:

“It’s … fast. And, um … still an Audi.”

Lesson #3: Don’t let JT ad lib.

Gallery: Audi A1

audi-a1-04.jpgjustin-timberlake-sort-of.jpgaudi-a1-03.jpgaudi-a1-06.jpgaudi-a1-02.jpgIMG_1203.JPGIMG_1208.JPG

155.5-inches in length (with a 97.2-inch wheelbase), 68.5-inches wider and 56-inches tall
  • Mars

    Great headline! Also, wonderful lesson breakdown…specifically lesson #3. As for the car, looks great and hopefully there will be an S1 in the future to really compeate with the Mini.

  • b7a4killsv8s

    uhhh… it needs a 2.0tfsi

  • Colum Wood

    I don’t think it needs it, but yea.. that would be cool. Just wait for the S1.

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