Porsche feels smaller SUV could pull sales from larger, more profitable, Cayenne
Porsche will not bring a smaller SUV to market fearing it may cannibalize sales of the popular Cayenne. According to a report by AutoCar, Porsche officials have studied the sales numbers for Audi’s Q5 and Q7 and suggest the new Q5 may be stealing away customers from the larger, more expensive SUV. The Cayenne is also a very profitable SUV, representing 50 percent of Porsche’s profits.
Porsche is hoping that the new 2011 model will cater to the needs of a more varied customer base by offering numerous engine options, including V6, V8, Turbo, Diesel and, for the first time, a hybrid model. Along with added power, the new Cayenne lineup is also lighter and more fuel efficient. The standard Cayenne is powered by a new 300-hp V6 with an eight-speed automatic transmission, while Cayenne S models get the same 4.8-liter V8 with power upped to 400-hp. The Turbo makes 500-hp from a twin-turbo version of the 4.8-liter V8 and the Cayenne S Hybrid gets a 3.o-liter V6 engine that supercharged and mated to a 47-hp electric motor for a total of 380-hp and 427 ft-lbs of torque. Porsche claims the Cayenne S Hybrid can travel up to 40 mph on just electric power and can cruise on pure electric power at speeds of up to 97 mph.
Pricing and official fuel economy numbers for the new 2011 Cayenne have yet to be released but we expect to find out more when the second-gen SUV makes its North American premiere at the New York Auto Show next week.