Yesterday, AutoGuide brought you an in-depth look at the “swangas” scene in Houston. Today, we’re going in the complete opposite direction, all the way over to Seattle, Washington, where a white rapper named Grynch has just dropped a track all about his Volvo.
The car in question is a 1986 Volvo 240DL. Not the turbo, 4-speed manual “turbo brick” that enthusiasts covet, just a regular old Volvo wagon. Volvos are deeply uncool in the hip-hop world. Kanye West once rapped about how he spent his newfound fortune by stating “I bought my whole family whips, no Volvos.” You know you have a bit of an image problem when one of pop culture’s tastemakers disses your product on a #1 hit single.
Good thing that “My Volvo” is a catchy, light-hearted song that could easily cross over to Top 40 radio. Grynch doesn’t have a big profile yet, but after performing with some of the biggest names in hip-hop at this years SXSW music festival, “My Volvo” should give him the push he deserves to cross over into the mainstream. “Tank on empty, whippin my Volvo” should by all rights become a classic lyric in the hip-hop canon. Hip-hop’s biggest market is suburban white kids, which also neatly overlaps with Volvo’s main demographic.
See the video after the jump:
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