K-Pop, Kimchi, and…Camaro? From 2011, Korean customers will be able to pick up a slice of Americana like the Camaro, alongside more conventional Chevrolet offerings.
The announcement was made at the Busan International Motor Show, by GM Daewoo Auto & Technology President Mike Arcamone.
“According to our market research, half of all Koreans are familiar with the brand and more than 80 percent are aware of Chevrolet’s distinctive logo,” said Arcamone. “This is indicative of the positive brand image that already exists among consumers in Korea toward Chevrolet. We see tremendous upside with its introduction.”
Chevrolet vehicles will be sold alongside GM Daewoo offerings, and Chevrolet will not be replacing the Korean Daewoo brand.
It may seem like a strange fit, but the country has taken to an earlier American pastime – baseball — becoming one of the leading nations in talent. Baseball is the country’s largest spectator sport, so we don’t think it’ll be strange if Koreans start coveting muscle cars.