With the debut of the new Equus luxury sedan at the New York Auto Show, CEO John Krafcik also announced that sales of flagship model will come with premium services. For starters, Hyundai dealerships will feature the car in a showroom-within-a-showroom format, alongside the Genesis Sedan and Genesis Coupe. But if you’d like to test drive an Equus and don’t want to go to the dealership, no problem, Hyundai will take the car to you.
Hyundai has also decided to do-away with the big and heavy owner’s manual in favor of an electronic touch-screen tablet. Owners will even be able to use the tablet to make service appointments – with free pick up and drop off of the vehicle by Hyundai staff.
As for the Equus itself, it’s got plenty of luxury too, with an interior that features leather seats, an Alcantara headliner, wood trim and a leather-wrapped dash with French stitching. The front seats are heated and cooled with an optional massaging driver’s seat. A special 4-seater model with just two rear chairs can come with foot rests, an 8-inch LCD screen and DVD player, as well as a fridge. There’s even an optional 17-speaker Lexicon audio system.
Motivation for the big sedan comes from Hyundai’s Tau 4.6-liter V8 engine with 385-hp and 324 ft-lbs of torque, mated to 6-speed automatic transmission. Hyundai claims a 0-60 mph time of 6.4 seconds.
Other highlights include 19-inch wheels, an electronically controlled air suspension and Continuous Damping Control that adjusts the suspension to meet the conditions of the road.
Pricing for the Equus has yet to be locked-down, but Hyundai says it expects to be able to sell the car in the mid $50,000 range starting this Fall.