Nissan SE-R R/C Car Drift Video Helps Promote New Sport Package Incentive in Canada [video]

Nissan SE-R R/C Car Drift Video Helps Promote New Sport Package Incentive in Canada [video]

In these trying economic times, companies have searched for new and brilliant ways of marketing and advertising their product to the general public. Let’s face it, many of us are pinching pennies and thinking twice, if not researching twice before making any sort of purchase over $10.00. In addition, with the way the Internet has developed in just the recent years, companies have turned to guerrilla-style marketing techniques, looking towards social networking and media to spread their message virally throughout the world. Nissan’s newest campaign is doing just that. It’s simply brilliant, while also low-budget and highly appealing to any automotive enthusiast.

Nissan Canada’s marketing agency TBWA Toronto has created a new SE-R R/C car drift video, aimed at drumming up interest in a “No Charge Sport Package” for the Sentra SE-R and Sentra SE-R Spec-V.

This Sport Package includes illuminated vanity mirrors, power glass moonroof, Rockford Fosgate 8-speaker audio system with XM Satellite Radio. It’s offered on the 2010 models for no additional cost for a limited time. It’s not the most exciting package, but the fact that Nissan is making a conscious and creative effort to market it to the masses is brilliant. It raises awareness on not just the Nissan brand, but definitely targets the right demographic for the Sentra by hitting the Internet.

If you need any more evidence, check out the video after the jump. If your inner child doesn’t jump out and scream, “This is cool!” then you need to re-check your pulse. Or perhaps you’re just lost on the Internet and have no real interest in cars.

Get the Flash Player to see this player.

Official Release:


MISSISSAUGA, ON (April 6, 2010) – Nissan Canada Inc (NCI) today announced a new campaign called the “SE-R Project” which will not only drive new customers to showrooms through innovative marketing, but also encourage them to drive away in a Sentra SE-R or Sentra SE-R Spec-V model by offering a “No Charge Sport Package”.

The Sport Package consists of Illuminated Vanity Mirrors, Power Glass Moonroof, Rockford Fosgate Audio System with 8 speakers and XM™ Satellite Radio and will be offered on the 2010 model year at no additional cost and for a limited time.

“What better way to jump into spring than with a great new sporty car like a Sentra SE-R or Sentra Spec-V,” said Mark McDade, Director, Marketing, Nissan Canada Inc. “We’re sure this added-value offer of no-charge extras will give prospective buyers even more reason to get behind the wheel of a Sentra.”

The SE-R Project is a unique campaign which will use a combination of traditional and social marketing to showcase the Sentra SE-R’s great performance features in a very unique way. By using strategic ad placements and social media channels like YouTube, Facebook and Twitter, the campaign is meant to drive consumers to the YouTube Channel and eventually into showrooms.

  • rudeboy

    i owned a 2004 se-r spec v, its sad to see that this is what they have resorted to to advertise a once great car….forget the ridiculous advertising and produce a competitive car….

  • djarmag

    I still own an 03′ Spec-V and I am disappointed how uglier the car looks after 03…and to advertise a car using an R/C car is just demoralizing. Why not just make a good car and make everybody happy??…

« Back
SWEEPSTAKES – OFFICIAL RULES, TERMS AND CONDITIONS’s Monthly Overlay Newsletter Signup – By subscribing to our email newsletter, Entrants are eligible to win one (1) Gift Card (value of $100.00 USD). One (1) winner will be chosen every month at random and contacted by VerticalScope Inc.’s staff. * is not a sponsor of this promotion. Except as required by law, Gift Cards ("GCs") cannot be transferred for value or redeemed for cash. GCs may be used only for purchases of eligible goods at or certain of its affiliated websites. For complete terms and conditions, see GCs are issued by ACI Gift Cards, Inc., a Washington corporation. All Amazon ®, ™ & © are IP of, Inc. or its affiliates. No expiration date or service fees.


2. PRIZE: One (1) Winner will be randomly selected every month to each receive: one (1) $100.00 Gift Card (the “Prize Supplier”). Total approximate retail value of all prizes is approximately $100.00 USD. Prizes are not transferable and no cash or prize substitution is allowed. Prize package is awarded "as is" with no warranty or guarantee, either express or implied.

3. ELIGIBILITY: From the time of entry through the final date of prize fulfillment, each contest entrant and selected entrant must be a permanent lawful citizen and resident residing in the 50 United States or the District of Columbia or in Canada, and be twenty one (21) years of age or older. VOID IN PUERTO RICO, THE U.S. VIRGIN ISLANDS, IN ALL FOREIGN COUNTRIES OUTSIDE OF THE UNITED STATES, AND ALL OTHER U.S. TERRITORIES OR CANADA AND POSSESSIONS AND WHERE PROHIBITED OR RESTRICTED BY LAW. Employees, officers, directors, agents and representatives, of the Sponsor and the Prize Supplier and each of their respective parent companies, affiliates, subsidiaries, advertising and promotion agencies, promotion partners and any entity involved in the development, production, implementation, administration or fulfillment of this Sweepstakes, and the immediate family members (e.g., spouse, mother, father, sister, brother, uncle, aunt, nephew, niece, grandparent, in-law, daughter and son, regardless of where they live) and persons living in the same household (whether or not related) of such individuals are not eligible to participate or win. Only one selected entrant per household. All decisions of the Sponsor with respect to this sweepstakes are final. The Sponsor shall have the right at any time to require proof of identity and failure to provide such proof may result in disqualification from the Sweepstakes.

4. ENTER BY INTERNET: You may enter this sweepstakes via the Internet by logging onto and subscribing to our email newsletter via the pop-up overlay.

5. SELECTION OF WINNER: One (1) Entrant will be selected by random selection who have subscribed to our email newsletter. The winner may be announced publicly on and will be contacted by VerticalScope Inc.’s staff. The winner will be required to provide a mailing address (that is not a P.O. box) to receive the prize which will be shipped free of charge.

6. ODDS OF WINNING: Odds of winning a prize are determined by the total number of eligible entries received.

7. RESTRICTIONS: The prize package consists of one (1) Gift Card with an approximate value of $100.00 USD. If prize cannot be awarded due to circumstances beyond the control of the Sponsor or Prize Supplier, no substitute prize will be awarded due to the unique nature of the prize. Sponsor and Prize Supplier shall not be liable to the winner or any person claiming through winner for failure to supply the prize or any part thereof, by reason of any acts of God, any action(s), regulation(s), order(s) or request(s) by any governmental or quasi-governmental entity (whether or not the action(s), regulations(s), order(s) or request(s) prove(s) to be invalid), equipment failure, utility failure, internet failure, terrorist acts, threatened terrorist acts, air raid, blackout, act of public enemy, earthquake, war (declared or undeclared), fire, flood, epidemic, explosion, unusually severe weather, hurricane, embargo, labor dispute or strike (whether legal or illegal) labor or material shortage, transportation interruption of any kind, work slow-down, civil disturbance, insurrection, riot, or any other cause beyond Sponsor's or Prize Supplier's control (collectively, "Force Majeure Event"). Sponsor shall not be responsible for any cancellations, delays, diversions or substitutions or any act or omissions whatsoever by the performers/events, other transportation companies or any other persons providing any of these services and accommodations to passengers including any results thereof such as changes in services or accommodations necessitated by same.

8. CONDITIONS: By entering the Sweepstakes, entrants agree to be bound by the Official Rules, Terms and Conditions and that Sponsor has the irrevocable right to use in perpetuity entrants' names, user names, likenesses, photographs, voices, home mailing address, biographical and prize information, and entry materials, without notice to entrants and without compensation or obligation, in any and all media now or hereafter known throughout the world, in any manner whatsoever, to advertise and promote Sponsor, its products and services, the Sweepstakes, and for any other purpose except where prohibited by law. Entrant waives the right to assert as a cost of winning a prize any and all costs of verification and redemption or travel to redeem said prize and any liability which might arise from redeeming or seeking to redeem said prize. Sponsor is not responsible for fraudulent calls or emails made to entrants not by the Sponsor. If the Sweepstakes is not capable of running as planned by reason of damage by computer viruses, worms or bugs, tampering, unauthorized intervention, fraud, technical limitations or failures, any Force Majeure Event or any other cause which, in the sole opinion of Sponsor, could corrupt, compromise, undermine or otherwise affect the administration, security, fairness, integrity, viability or proper conduct of the Sweepstakes, Sponsor reserves the right, in its sole and absolute discretion, to cancel, terminate, modify or suspend all or any part of the Sweepstakes, and to select a winner from among all eligible entries received by Sponsor up until the time of such cancellation, termination, modification or suspension, as applicable. Sponsor reserves the right in its sole discretion to disqualify any individual that (i) tampers or attempts to tamper with the entry process or the operations of this Sweepstakes in any manner, (ii) violates the Official Rules, Terms and Conditions or (iii) acts in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. CAUTION: ANY ATTEMPT BY AN ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY DAMAGE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL LAWS. SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK CIVIL AND/OR CRIMINAL PROSECUTION AND/OR DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW. Any expenses and receipt and use of the prize and federal, state and local taxes and fees applicable in connection with the prize awarded are the sole responsibility of the winner. An IRS Form 1099 will be issued in the name of the winner for the actual value of the prize received. This Sweepstakes is subject to all federal, state and local laws of the United States. VOID WHERE PROHIBITED. Sponsor, Prize Supplier, and their respective officers, directors, parent companies, affiliates, subsidiaries and advertising and promotion agencies, employees, representatives and agents are not responsible for and shall not be liable for (i) any injuries, losses or damages of any kind caused by a prize resulting from acceptance, possession or usage of the prize, or (ii) printing, distribution or production errors. Sponsor or its affiliates may rescind any promotion found to contain such errors without liability at its or their sole discretion.

9. SPONSOR: The Sponsor of this contest is VerticalScope Inc. (the owner and operator of, 111 Peter Street, Suite 700, Toronto, Ontario, M5V 2H1.

Subscribe to our email newsletter and automatically be entered to win.
*Restrictions apply. See offer for details

Get Breaking Automotive News, Reviews and Video in your Facebook Feed!

Already Liked