Toyota‘s highly anticipated FT-86 sports car might not be as affordable as company representatives initially expected. According to a report by AutoCar, development costs for the 4-cylinder sports car are likely to drive up its MSRP – taking away part of the little coupe’s appeal.
When the it was originally shown in Tokyo a company representative told AutoCar that they were aiming for an entry-level price of £13,000 (roughly $20,000). Now the FT could be as much as £15,000 (or $23,000). Apparently much of the cost increase is due to making the car’s Subaru-sourced boxer engine more fuel efficient.
No doubt related to the increased price, Toyota will now also reportedly market the FT-86 to older buyers than originally planned. Initially the FT-86 was to be targeted at 30-year-olds but market research on Toyota’s part has shown that this demographic wasn’t as interested in the vehicle as first though. Instead, Toyota will now look to the 40-year-old group to make up the bulk of sales.
Funny, and we thought a $20,000 sport coupe would be ideal for the 20 to 30 crowd.
GALLERY: Toyota FT-86
Find out more Toyota FT-86 info at FT86Talk.com