Ford is sticking by its slow-selling Flex crossover despite the distinctive box-on-wheels failing to meet its sales targets, and a host of internal competition in the form of a re-designed Ford Edge and an all-new Ford Explorer.
The Flex was marketed as a family-hauler after Ford killed its Freestar minivan in 2006. However Ford is launching an all-new Explorer SUV that will move from a truck platform to a car based unit. Ford is hoping to cast a wider net with the new Explorer, attracting buyers who want a more traditional vehicle and would normally consider a minivan or large SUV.
Sales of the Flex are up by nearly 15% this quarter, but they lag behind General Motors own competitiors, as well as the current Explorer, which is up over 41%. While the Flex has been praised for its good driving dynamics and powerful twin-turbo V6 engine, the slab-sided styling has polarized consumers into “love it” and “hate it” camps.
[Source: Detroit Free Press]